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Briefings on Outpatient Rehab: Reimbursement and Regulations (Single Article)

Marketing may be key to surviving tough economic times
January 2009

Product Description:

Showing your strengths will help keep your business consistent When times get tough, many businesses look for ways to make budget cuts to stay afloat or maintain profits. Often, one of the first cuts companies make is to their marketing budget. But if marketing has been a strength of your rehab practice previously, cutting back while the country is in a recession may hurt your business, says Stephen Moore, director of sales and marketing at PTPN, a nationwide network of independent rehab providers.

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Ever-changing reimbursement policies and government regulations affects your facility's ability to stay in compliance. Briefings on Outpatient Rehab Reimbursement & Regulations reports on these changes and offers suggestions on how best to cope with them.