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Briefings on Infection Control (Single Article)

Dealing with media can help or hurt
December 2003

Product Description:

Explaining the reasons behind health care-associated infections (HAI) takes more than just a quick, concise answer. Unfortunately, complex statistical analysis doesn't sell newspapers or make for snappy two-minute television news reports.

The staff at Pittsburgh Mercy Health System found this out the hard way in October when the Pittsburgh Tribune-Review published a series on HAIs, says Sharon Krystofiak, MS, MS, MT (ASCP), CIC, Mercy's manager of IC.

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