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Mammography Regulation and Reimbursement Report (Single Article)
Case study: Cultural sensitivity may pay off in your bottom line
September 2005
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Product Description:
Being sensitive to a woman’s cultural background not only makes for a more comfortable mammogram, but it can pay big dividends for a facility looking to expand its customer base.
At the St. Joseph Comprehensive Breast Center in Orange, CA, director Marie LaFargue, MPH, has made it the center’s mission to reach out to underserved groups within its practice area. These efforts have paid off by opening up the facility to a host of ethnic groups and creating new customers in the process.
"Women come to us from numerous diverse backgrounds-Latinas, Vietnamese, African-Americans," says LaFargue.
