Marketing to your referring physicians is a critical part of developing a successful business.
But it's an area fraught with legal pitfalls for those who don't proceed with caution, said W. Kenneth Davis Jr., JD, a partner with the law firm Katten Muchin Rosenman, LLP, in Chicago, during the Radiology Business Management Association's 2006 Radiology Summit in Miami in June.
If your practice includes Medicare beneficiaries, you could potentially run afoul of federal anti-kickback regulation and the Stark Law. State regulations can also be difficult to contend with.
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