Going Mobile: Defining Strategy and Establishing Metrics
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Presented on 8/28/2012, 1:00-2:30 p.m. (ET)
Going Mobile: Defining Strategy and Establishing Metrics
As smartphone adoption grows, mobile applications are revolutionizing everything from social interaction to marketing to how we find and use services. By taking maximum advantage of mobile technology, healthcare institutions can build stronger, deeper relationships with patients, their families, and caregivers by providing greater and more convenient access to services. Mobile is more than just another marketing channel — it requires a well-crafted strategy that helps drive the organization's business goals. Tune in to this webcast and learn how to make your mobile strategy a success from the start by hearing from our experts with proven, real-world experience.
At the conclusion of this webcast, you will be able to:
- Align your mobile strategy with your business goals
- Establish metrics and measure your success
- Determine resource requirements
- Integrate mobile with other marketing communications efforts
- Ensure your mobile solution meets HIPAA requirements
- Begin planning for future mobile growth opportunities
Featuring a brand-new format with:
- A customizable webcast experience guided by your advance questions
- A live roundtable interview
- Expanded Q&A time
- Free on-demand for 60 days following the live webcast
- A participant-only online forum for exclusive peer discussions
- A presentation to share with your team with case studies, top takeaways, and action strategies
- A package of related HealthLeaders Media editorial content
PROGRAM AGENDA:
A roundtable-style interview and discussion, guided by pre-submitted audience questions
- Developing a mobile strategy
- Integrating mobile with overall business goals
- Resource allocation: Is it worth it?
- How to measure success
- Implementing a mobile strategy
- Identifying target audience
- Determining what type of mobile strategy to use (i.e., mobile apps or mobile-enabled website)
- Integrating mobile with other marketing communication efforts
- Reporting: Marketing objectives and ROI
- Compliance (i.e., HIPAA and legal considerations)
- Evolving technology and the future of mobile
- Population health (i.e., appointment reminders and key health statistics)
- Self-home monitoring
- Bill pay and pharmacy request
- Clinical consultations
- Online healthcare gaming
- Case-study examples
- Swedish Medical Center, Seattle, WA
- St. Elizabeth Healthcare, Edgewood, KY
- Mercy Health, Darby, PA
- Live Q&A (Customize this webcast! Pre-submit your questions.)
SPEAKERS:
Melissa Tizon, Communications Director, Swedish Medical Center
Tizon is the senior regional communications and marketing director for Providence Health & Services and Swedish Health Services in Western Washington, an eight hospital system serving the Greater Puget Sound Region. Prior to taking her current role earlier this year, Melissa was the communications director for Swedish where she oversaw an integrated marketing communications function, including advertising, public relations, internal communications, digital media and interactive marketing. Melissa is also actively involved in the Puget Sound chapter of the Public Relations Society of America.
Sandra Simms, Director of Marketing, St. Elizabeth Healthcare
Sims currently serves as the Director of Marketing, Public Relations and Corporate Communications for the St. Elizabeth Healthcare system located in the Greater Cincinnati region. Prior to joining St. Elizabeth Healthcare in 2007, Ms. Sims served as the Director of Marketing and Physician Recruitment at Henry County Medical Center for 10 years where she created opportunities for both the public and physician stakeholders within the market. Ms. Sims has more than 20 years of experience in Health Care and has an understanding of both the clinical and administrative areas as well as expertise in marketing, public relations and physician relations.
Gabrielle DeTora, Healthcare Marketing Strategist, Gabrielle DeTora Consulting
With nearly two decades of executive experience and a proven track record in driving ROI, DeTora has worked with CEOs and leadership teams in nearly 50 health systems representing over 100 hospitals. Gabrielle is currently serving as the Principal at DeTora Consulting and the Interim Chief Marketing Officer at Mercy Health System.
WHO IS ATTENDING?
Chief marketing officers and business development officers, chief executive officers, chief operation officers, marketing directors, marketing vice presidents, strategic directors, service line directors, managers and, advertising and PR directors, advertising and PR agencies and consultants
WEBCAST SYSTEM REQUIREMENTS
To fully benefit from the Webcast experience, you will need a computer equipped with a Broadband Internet connection, a sound card, and speakers or headphones. Macromedia Flash player Version 8.0 or greater, a recommended screen resolution of 1024 x 768, and an Internet Browser (e.g. Internet Explorer). The use of AOL or wireless Internet connections is not recommended.
Please Note:
Participation in the Webcast is just $279 per site. All materials must be retrieved from the Internet. Live orders are assessed a $5 processing fee. CD and combo orders are charged $18 for shipping and handling.
Prior to the Webcast, you will receive an e-mail with detailed system requirements, your log–in information, presentation slides, and other materials that you can print and distribute to all attendees at your location.
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