Leadership
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Crisis Management: Prepare for the Worst
Your Price: $239.00
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presented on July 11, 2006
Something has gone terribly wrong.
The staff is on edge.
The community wants answers.
The press is at your door.
What do you do? What should you say?
A damaging crisis can strike any hospital at any time. Whatever the disaster may be—staff-related scandal, regulatory violation, public emergency—one thing is certain: your hospital and its leaders have suddenly been thrust into the spotlight.
As a healthcare marketing or public relations professional, the decisions you make and the way you respond will determine how the world views your organization. Are your hospital's leaders prepared to act and react in a time of crisis? Do you have an effective plan in place for crisis communications?
Maintain your organization's image and retain the public’s confidence in the event of a crisis.
"Crisis Management: Prepare for the Worst" will shed light on this critical topic for hospitals and healthcare systems. Our expert presenters will offer essential tips and strategies for developing and implementing an effective communications plan in the face of any crisis.
This 90-minute interactive program will feature two real-world case studies of hospital in crisis.
The first case study focuses on the kind of event that could happen at any hospital—a JCAHO violation. Find out how local media coverage of such an event could impact community trust and put a hospital's brand and reputation in harm's way.
The second case study examines a major controversy at a large hospital that received national media attention. You’ll find out what marketing and PR professionals did right in that instance—and what they could have done better.
Purchase now to learn from expert speakers about
- Preparing for the worst: Implement a communications plan before crisis strikes and communicate that plan to the right people
- Protecting your reputation: Safeguard your brand from damaging publicity
- Talking to the press: Decide who speaks for the hospital, control the message, and safeguard patients’ privacy
- Internal communications: Train staff on proper emergency response and prevent them from speaking to the press "off message"
- Following up: Communicate positive follow-up stories to the media and the public after the immediate crisis has passed
Program Agenda
- Overview of crisis communications
- What is a crisis?
- Types of crisis
- Stages of crisis
- Community hospital case study: JCAHO posting of major violations threatens to close hospital
- Event leading to crisis
- Why did the event occur?
- Media reaction
- Hospital’s response
- 15 Minute Q&A
- National case study: Former nurse admits killing numerous patients over 16 years at eight hospitals
- Background of the case
- Timeline of events
- Responding to media, legislators, and investigators
- 15 minute Q&A
Meet Our Speakers
Steve Rivkin founded Rivkin & Associates Inc., a marketing and communications consultancy based in Glen Rock, NJ, in 1989. He has worked with more than 100 hospitals and healthcare groups on marketing, crisis, and other communications assignments. Since 1994, he has been on the faculty of the Estes Park Institute, a leading hospital educational conference organization, and he is a frequent speaker at healthcare conferences and retreats.
Fraser Seitel, senior partner at Rivkin & Associates, Inc., has counseled hospitals throughout the U.S. on crisis management. Fraser spent two decades at New York City’s Chase Manhattan Bank where he rose to senior vice president and director of public affairs, managing a 50-person, $8-million-budget department responsible for public relations, internal communications, financial communications, and philanthropy. PR Week magazine named Mr. Seitel one of the “100 Most Distinguished Public Relations Professionals of the Century.” He is a frequent contributor to broadcast and cable television shows on crisis and PR topics, and has appeared on numerous programs on ABC, Fox, CNN, MSNBC, and CNBC. He is the author of The Practice of Public Relations, one of the most widely-used college textbooks in the field.
System Requirements and Program Materials
Please note that to fully benefit from the webcast experience, you will need a computer equipped with an Internet connection, sound card, and the following browsers: Netscape Navigator 4.7 or Internet Explorer version 5 or higher. You will receive presentation slides and other materials that you can print and distribute to all of your peers at your location.
