AUDIOCONFERENCE ON TAPE OR CD
Sponsored by Patient Access Advisor
presented on July 20, 2006
The day is coming when your well-qualified staff and your organization’s good reputation won’t be enough to attract patients to your door. Welcome to the age of Price Transparency in healthcare.
Shopping for hospital services is a growing trend across the country as more patients make healthcare decisions based on what it will cost them out-of-pocket. You need to get ready for consumerism and the merchandising that is sure to follow. To do this, you need to determine and truly understand your organization’s costs and expenses. When you know that, you’ll be able to determine your price structure.
When you identify a methodology for pricing that’s when you can consider strategic pricing initiatives to find the balance between maximizing revenue and remaining competitive in your market. It’s a complicated process that involves strategic planning and the input of many department and offices in your organization.
Our speakers will help you get started—or strengthen your existing approach—with hands-on advice and tips that will make the process smooth, painless, and effective in the long run.
- Overview
- existing and pending legislation
- defining transparency
- why pricing transparency is going to happen
- economic accountability of consumers, patients, and insurance companies
- competitive advantages
- how and when to respond
- General principles
- existing pricing models
- understanding true cost
- baseline model
- Strategic pricing initiatives
- picking costs
- understanding markets
- competitors
- contracts
- Communications aspects
- getting senior level involvement
- scenario planning
- using a data driven approach to support customer communication
A question and answer session follows the presentation.
After listening to this audioconference, listeners will be able to:
- understand the difference between true cost and charges
- make choices with their service lines
- select and prepare a pricing model that best suits their organization’s unique needs
Meet the speakers
Marlowe J. Dazley, MBA/HSA, is senior managing director of Phase 2 Consulting in Salt Lake City, UT, where he leads the firm’s revenue cycle team. He has more than 16 years experience in the healthcare industry including office of the U.S. Surgeon General, managed care operations, finance, administration, and consulting, strategic repositioning, mergers and acquisitions, financial modeling, and business process improvement.
Donna K. Gilley, CCS, CCS-P, CPC, CPC-H, CCP, CHC, is the director of revenue cycle and regulatory compliance at LBMC Healthcare Group, LLC, in Brentwood, TN. She has more than 18 years experience in medical operations and financial consulting services and leads the firm’s revenue cycle diagnostic assessment reviews covering patient access, medical records, and business office protocols.
Who should listen?
PFS managers, patient access managers, billing professionals, managed care professionals, CFOs, and senior executives in acute care hospitals, ambulatory surgery enters, and physician practices.
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