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Marketing under HIPAA: Patient data and the law
Your Price: $269.00
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presented on August 9, 2006
Are you violating patient privacy under HIPAA in your healthcare marketing?
Whether you're using patient data to populate a CRM database, requesting data during a marketing survey, or publishing patient information for a campaign, the patient privacy laws of HIPAA apply to you.
Learn how you can mine market data without breaking the law.
Listen to HealthLeaders Media's Webcast "Marketing under HIPAA: Patient data and the law." This 90-minute program will feature two authorities on HIPAA law and marketing who will equip you with the essential facts about using patient data in your marketing efforts.
If you're in the business of marketing and promoting your healthcare organization, don't waste your time navigating the complex compliance language of HIPAA: our expert speakers will provide you with only the relevant parts of the law you NEED to know!
Got specific questions on your marketing efforts? Bring them along! You'll have an opportunity to test our speakers' expertise and get answers to your trickiest patient data issues during a 30-minute Q&A session.
Purchase today!
Gather your marketing team and tune in for this Webcast to learn how HIPAA and patient privacy impacts your marketing. You'll walk away with valuable insight on:
- Defining marketing under HIPAA
- Compiling patient data to populate a CRM database without violating HIPAA
- Conducting patient surveys for marketing use without violating HIPAA
- Marketing to patients using their personal health information while maintaining privacy
- Working around HIPAA to collect patient data
Program Agenda
- How HIPAA impacts marketing
- The "plain-English" definition of marketing according to HIPAA
- Marketing activity under the law: What you can and cannot do
- Ways to comply with HIPAA and still get your job done
- Situations that require authorizations
- When further notification is not needed
- Gathering information and mining data under HIPAA
- Advantages of direct mail/direct response/database marketing
- How to create and populate a database
- Data-collection methods
- Data sources
- Information from patients
- Information from 3rd parties
- The pitfalls of data collection
- Proactive marketing
- Don’t let HIPAA fears stop you from marketing your services
- How to market successfully and still stay HIPAA-compliant
A Q&A session follows the presentation.
About our presenters
Kate Borten, CISSP, CISM, president of The Marblehead Group, Inc. in Marblehead, MA.
Ms. Borten provides her clients an unparalleled blend of technical and management expertise, information security knowledge, and the insider's understanding of the world of healthcare. She is a nationally-recognized expert and frequent speaker on the topics of HIPAA and health information privacy and security. She is also the author of Guide to HIPAA Security Risk Analysis (2004) and HIPAA Security Made Simple (HCPro, Inc. 2003), a contributor to newsletters on HIPAA privacy and security, and three-year chair of HealthSec, the premiere annual conference on information security in healthcare.
Chris Houchens, marketing speaker, author, blogger, and the owner of Shotgun Concepts, a marketing firm he founded in 1997 to help businesses get the most out of their marketing efforts. Mr. Houchens has spent many years working in the advertising and marketing world, most notably in the broadcasting and healthcare fields. He and his company, Shotgun Concepts, have been recognized as one of the nation's most remarkable marketing resources in Seth Godin's Bullmarket Directory. In addition, his work has been published in numerous online resources and marketing publications such as BusinessWeek, Direct, OrthoPedics Today, Fast Company, and the Courier-Journal. Chris' blog, the Shotgun Marketing Blog, is read daily by hundreds of subscribers.
System Requirements and Program Materials
Please note that to fully benefit from the webcast experience, you will need a computer equipped with an Internet connection, sound card, and the following browsers: Netscape Navigator 4.7 or Internet Explorer version 5 or higher.
You will also receive presentation slides, and other materials that you can print and distribute.
