When a healthcare crisis occurs, the finger pointing starts . . .
What should your leaders, PR practitioners, and frontline staff say in response to attacks on your public image?
Introducing a new-generation resource that addresses healthcare-specific crisis communication.
Prudent healthcare managers live with the realization that crisis is not a matter of if but when. Even “prepared” organizations cannot inoculate themselves against crises. In light of this need, HealthLeaders Media is proud to present Crisis Communication: Case Studies in Healthcare Image Restoration. This unique book places rhetoric and storytelling front-and-center in the crisis management endeavor. It not only analyzes cases, but also derives principles for strategic management decisions.
Learn from the stories of healthcare organizations that have lived through crises.
Crisis Communication: Case Studies in Healthcare Image Restoration helps to bring crisis situations—and their consequences—to life for healthcare professionals. This readable volume summarizes and consolidates several recent healthcare crises into one resource. It provides real-life examples of how some of healthcare’s most reputable organizations dealt with crisis events.
Learn how healthcare organizations that faced intense scrutiny implemented communication strategies in attempt to restore their images. For each case study featured, you’ll receive expert analysis on how the crisis was handled, as well as lessons learned and useful tips that you can apply to your own organization’s crisis planning.
This one-of-a-kind resource includes analysis of these crisis communication events:
- Duke University Health System hospitals wash surgical tools in hydraulic fluid.
- Children’s Hospital of San Diego deals with child molestation and pornography accusations.
- Kaiser Permanente’s Northern California kidney transplant program falls under attack.
- Loyola University Medical Center responds after the death of an abducted infant.
- University of Washington Medical Center reacts after a hacker steals patient information.
Crisis Communication: Case Studies in Healthcare Image Restoration will help you actively critique the choices made by organizations in crisis, and consider how your institution might respond to similar situations and attacks.
Who will benefit from this resource?
If you are a healthcare professional concerned with maintaining your organization’s image, this book is a must-read. The stories and strategies provided will especially benefit professionals in the following healthcare roles:
- Marketing and corporate communications
- Public relations
- Customer and patient relations
- Executive leaders
- Executive trainers
- Human resources
Order your copy of Crisis Communication: Case Studies in Healthcare Image Restoration before you ever really need to use it! When the spotlight is on you, you’ll have the knowledge you need to communicate with confidence.
About the Author
Richard L. Johnson is a writer for HealthLeaders Media, a division of HCPro. His articles can be found in HealthLeaders magazine and online at healthleadersmedia.com. Prior to returning to healthcare journalism, Johnson worked in corporate communications for a leading financial services company. While pursuing his master’s in communication at Suffolk University, he concentrated his studies in organizational communication and development. He also has extensive experience in executive communication. At HCPro, he has written articles and helped authors develop manuscripts. Johnson is a member of the Association of Health Care Journalists.
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