Consumer Driven Healthcare
Product Description:
In response to the urgent need for information and guidance, HCPro is pleased to offer you Consumer Driven Healthcare. This monthly newsletter is designed to help healthcare organizations respond effectively to the shift in market power, become consumer-centric, and position themselves to become market leaders in the new consumer-driven market.
With Consumer Driven Healthcare, you'll find the key marketing, planning, business development, contracting, and operations strategies that will ensure long-term success in this rapidly evolving market. You'll see cutting-edge coverage on topics such as:
- developing marketing strategies for a consumer-centric, retail-oriented healthcare marketplace
- repositioning and reengineering your organization with a consumer focus
- developing and launching new products and services with high profit margins and high consumer appeal
- measuring, improving, and publicizing patient satisfaction rates
- dealing with new consumer-driven insurance products, including defined contribution
- employing branding, loyalty building, and other "retail" marketing strategies
- using the Internet to reach consumers, engage them in improving their health, and enhance chronic disease management
- enhancing customer service and adopting customer relationship management techniques
- dealing effectively with the burgeoning use of report cards and consumer ratings
- assessing changes in governance structure that incorporate a strong consumer voice
- any many more!
