Purchase "Pharmaceutical Branding Strategies" or any of the following reports and receive another report FREE from the list below.
Offer Expires January 1, 2007.
- The Gastrointestinal Market Outlook to 2010
- Lifecycle Management Strategies
- The Top 10 Generics Companies
- Winning Pharmaceutical Brand Management
- The Diabetes Market Outlook to 2011
- The Pain Market Outlook to 2011
- The Asthma, COPD & Allergic Rhinitis Market Outlook to 2011
- The Future of Monoclonal Antibody Therapeutics
- Pharmaceutical Growth Opportunities in Brazil, Russia, India and China
- Innovations in Diagnostics
- The Specialty Pharma Market Outlook
This offer is unlimited, if you purchase five reports you can receive another five free. Offer Expires January 1, 2007.
Pharmaceutical Branding Strategies: Thought leader perspectives on brand building, effective communication
and future brand models provides a unique insight into the best practices of leaders at the forefront of shaping
pharmaceutical industry branding. The report provides expert analysis on key branding issues and their impact on DTC
marketing, PR, corporate communications and Rx to OTC switching, and also forecasts future brand models.
Understand how branding is changing and how brand owners can maximize the value from their bands.
Key quotes from the industry experts…
“The brand name is the public face of the brand, but it is one element of an
integrated proposition …, it should always be considered within the context of the
overall strategy for the brand and should be leveraged as part of a cohesive whole,
comprising name, supporting nomenclature, messaging and brand graphics.”
-- Rebecca Robins, Global Marketing Director, Interbrand Wood Healthcare
Key reasons to read this report
- Understand a number of cutting-edge, independent perspectives, practices and projections in pharmaceutical branding, to enable you to identify best practices and strengthen your competitive position.
- Learn how corporate brand equity can help to build a clear and consistent brand promise, and ensure customer loyalty and profitability in an increasingly competitive environment.
- Assess actionable recommendations for effective branding strategies across the product lifecycle - for those drugs currently in development and those on the market.
- Develop a coherent and unique emotional positioning for your brand which helps safeguard product value in the face of competitor brands and generics.
- Understand the importance of PR and word-of-mouth communication for maintaining brand credibility through a crisis and ensure that your brand is able to maintain its position in the market.
Key Questions Answered in this Report
- How can branding be coordinated across different audiences and
lifecycle stages? - What steps can pharmaceutical companies take to promote a positive
corporate image? - How do you build sustainable brand equity in a commoditized market?
- Which companies have been particularly successful at leveraging brand
names? - Should branding be promise or product-centric?
- Why is it important to develop a brand at the global, rather than local,
level?
For more information, please call 877/437-4276 or e-mail epharm@hcpro.com
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