The Complete Guide to Hospital Marketing
Hey, healthcare marketers! Which direction will you be pulled in today?
- Can’t decide which service line to promote next?
- Worried you might not get buy-in from all the “right” people?
- Not sure how to make your brand stand out from the rest?
Find solutions to these problems and more in The Complete Guide to Hospital Marketing!
What you’re up against . . .
When promoting a hospital or health system, it’s hard to know where to start or if what you’re doing is actually working. Healthcare is unlike any other industry, product, or service out there.
Not only are you promoting a place or experience that most people hope to avoid, but the success of your efforts isn’t always evident. You’re not selling one tangible item with a price tag. You’re promoting quality, you’re creating a buzz, and you’re also facing numerous challenges inside your organization as well. To attract consumers, marketers must learn a whole new set of rules.
A comprehensive road map to the unique world of hospital and health system marketing
Let’s face it, no book about marketing hospitals and health systems—one of the most challenging, complicated, and constantly evolving tasks a marketer will ever face— could ever really be “complete.” But this book comes pretty close.
HealthLeaders Media teamed up with Patrick T. Buckley, MPA , a seasoned healthcare marketing expert with more than 25 years of experience in the field, to create the ultimate rulebook for surviving in healthcare marketing. Whether you’re brand-new to healthcare marketing, need a refresher course, or are looking for new ideas and inspiration, The Complete Guide to Hospital Marketing offers a variety of practical lessons that touch upon many of the key elements and challenges you’ll face.
This in-depth resource is also a fun and entertaining read that provides valuable, “how-to” information that you can put to use right away. It will challenge you to think about your job in new and refreshing ways, without boring or confusing you.
Learn from real successes and failures.
Want to know what other healthcare marketers have tried and how it turned out? Author Patrick Buckley presents real-life “lessons learned” from other hospitals and health systems—some that had great results, and others that didn’t. With every tip, story, strategy, and best practice, The Complete Guide to Hospital Marketing gives you the basic principles of effective marketing and shows you how to apply them in different situations.
Turn to The Complete Guide to Hospital Marketing for detailed explanations, suggestions, and analysis on the following topics:
- Transitioning to healthcare marketing from a non-healthcare background
- Healthcare information
- Market planning
- Marketing management and effectiveness
- Advertising and working with an agency
- Internal marketing
- The future of healthcare marketing
Order your copy today!
About the author
Patrick T. Buckley, MPA, is a national healthcare consultant who has worked with a variety of healthcare organizations across the country, providing strategic consulting for academic medical centers, healthcare integrated delivery systems, community hospitals (including critical access hospitals and rural hospitals under 50 beds), multi disciplinary physician group practices, faculty practice plans, and healthcare associations. Buckley has more than 20 years of experience in brand and corporate image consulting, strategic planning, marketing, advertising, and business development for the healthcare industry.
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