AUDIOCONFERENCE ON TAPE, CD OR AUDIO ARCHIVE
sponsored by Private Practice Success
presented on July 18, 2007
Attract new business without breaking the bank.
With reimbursement on the decline and costs on the rise, promoting your practice is now critical to bringing in new business. There was a time when physician practice marketing was considered unprofessional and almost unethical. But that culture has changed.
Without a trained marketing professional on staff, many practice leaders are unsure how to invest in a marketing strategy and may hesitate to outsource the job to a professional marketing agency or consultant.
Listen to HealthLeaders Media for a an audioconference devoted to helping physician practices make the most of their marketing budgets. This 60-minute program will offer proven, cost-effective strategies and solutions that practices can implement on their own and without previous marketing experience. From word-of-mouth campaigns to branding efforts, speakers provide examples of marketing techniques that can directly contribute to your bottom line.
LEARNING OBJECTIVES
At the end of this program, you and your colleagues will be able to:
- Evaluate and prioritize marketing opportunities
- Design and implement a cost-effective marketing strategy
- Measure results of marketing efforts and make effective adjustments
PROGRAM AGENDA
- Developing a marketing plan
- Marketing ethically
- Conducting a market analysis
- Setting a marketing budget
- Cost-effective marketing strategies
- Internal marketing
- Educating existing patients
- Word-of-mouth marketing
- External marketing
- Traditional advertising media
- Professional referral marketing
- Building relationships with referring physicians
- Branding your practice
- Implementing the marketing plan
- Critical issues to be aware of when executing a marketing strategy
- Communicating with doctors to receive support
- Q&A session
FEATURED SPEAKERS
Dr. Seth M. Brown, MD, MBA, is currently full-time faculty at Weill Medical College of Cornell University in NY. Dr. Brown is active in teaching both residents and medical students, and has won several educational awards. He has been instrumental in designing and teaching a business of medicine curriculum for residents and has published on the subject of the business of medicine and healthcare marketing.
Lonnie Hirsch is co-founder of Healthcare Success Strategies, a leading marketing services company for private practices around the U.S. Over the past 20 years, Mr. Hirsch has spoken to thousands of private practice healthcare providers across North America, and has privately consulted and created marketing campaigns for more than 1,700 practices. Prior to founding HSS, Mr. Hirsch served as president of the largest private practice marketing firm in North America. He and his partner founded Healthcare Success Strategies to provide high level, personalized consulting to successful private practitioners who are serious about growing their practice profits.
PROGRAM MATERIALS
Program materials will be provided prior to the program date via e-mail with PDF links. Please download the PDF files before the day of the program.
WHO SHOULD LISTEN?
This audioconference is intended for physician practice and marketing professionals charged with increasing business through effective marketing and promotions. Specific titles include:
- Practice administrators
- Office managers
- Medical staff office administrators
- CEOs and COOs
- Physician practice owners
- Practice managers of single and multispecialty practices
Purchase a tape or CD of the program and listen when you can. It's also a perfect training tool for new staff or as a refresher for veteran staff.
Save money when you purchase multiple copies! Ask your customer service representative about money-saving
discounts and bulk orders. Call toll free 800-650-6787 or e-mail
customerservice@hcpro.com.
