Driving Behavior Change Through Incentive Plan Design

AUDIOCONFERENCE ON CD OR AUDIO ARCHIVE

Sponsored by Consumer Driven Healthcare/Disease Management Advisor

presented on October 11, 2007

Would an overweight person who does not exercise be encouraged to lose 20 pounds if he was offered $200? Would a habitual smoker be more inclined to try a nicotine patch if it was tied in to reduced healthcare premiums?

Incentives such as cash or smaller premium costs are powerful tools in the fight to encourage consumers to be more proactive in limiting the health-damaging activities in their lives…but they’re not the only approaches that are effective in changing behavior.

Listen to HCPro's 60-minute audioconference “Driving Behavior Change Through Incentive Plan Design: What’s working in today’s market.” Our panelists—a healthcare incentives expert and a healthcare consultant—discuss innovative methods for altering consumer behavior when it comes to their health, as well as what works and what doesn’t. They cover such topics as determining when positive or negative incentives are appropriate, and ideas for ensuring that participating members do not take advantage of the system. They also discuss ways to sustain these new healthier behaviors through effective program design.

At the end of this audioconference, you and your staff will be able to:

• Craft programs to provide both positive and negative incentives to change behavior and alter lifestyles
• Discover how to help enrollees sustain their new healthy habits after the incentive period is past
• Identify different strategies that are being used among employers and health plans

AGENDA

• Laying the framework of the research
• Where the demand starts at the employer level
• Traditional incentives/health plans
• Deductible credit models
• High-risk and at-risk models
• CDH block
• Lifestyle incentives
• Behavior incentives
• Trends at the employer level
• Mid-market
• Large market
• Keeping the momentum
• Ongoing support and management
• Techniques
• Sustaining the programs
• Question & Answer Session

MEET THE SPEAKERS

Sue Lewis, Senior VP of Health and Productivity Solutions, IncentOne. Sue has over 18 years of experience in the healthcare industry offering a broad range of knowledge and expertise. She is a member of the Health Enhancement Research Organization (HERO) and is actively involved in numerous health organizations.
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Robin Foust, Zoe Consulting. Robin has developed successful health management programs implemented across the country. National recognition includes a C. Everett Koop Award for maternity management, a C. Everett Koop Award for disease management, a leadership award for her work in wellness, and a leadership award in the field of health and human performance.  She is also well-known for her work in women’s health, pediatrics, and healthcare based pay for performance.

WHO SHOULD LISTEN?

• Health plan executives
• Disease management executives
• Medical officers
• Benefit/plan design professionals
• Benefit consultants
• Employer representative/human resource professionals

NEW PURCHASE OPTION: Audio Archive

In addition to the regular participation option for HCPro audioconferences, audio CD, we are pleased to offer a new option, an audio archive. An audio archive allows you to download the program and play it back at your convenience on your computer or MP3 player. Purchase a CD, or audio archive of the program and listen when you can. It's also a perfect training tool for new staff or as a refresher for veteran staff.

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