Driving Behavior Change Through Incentive Plan Design
AUDIOCONFERENCE ON CD OR AUDIO ARCHIVE
Sponsored by Consumer Driven Healthcare/Disease Management Advisor
presented on October 11, 2007
Would an overweight person who does not exercise be encouraged to lose 20 pounds if he was offered $200? Would a habitual smoker be more inclined to try a nicotine patch if it was tied in to reduced healthcare premiums?
Incentives such as cash or smaller premium costs are powerful tools in the fight to encourage consumers to be more proactive in limiting the health-damaging activities in their lives…but they’re not the only approaches that are effective in changing behavior.
Listen to HCPro's 60-minute audioconference “Driving Behavior Change Through Incentive Plan Design: What’s working in today’s market.” Our panelists—a healthcare incentives expert and a healthcare consultant—discuss innovative methods for altering consumer behavior when it comes to their health, as well as what works and what doesn’t. They cover such topics as determining when positive or negative incentives are appropriate, and ideas for ensuring that participating members do not take advantage of the system. They also discuss ways to sustain these new healthier behaviors through effective program design.