Implement the right business model for service line success. Preston Gee tells you how!
Effective service line management is critical to your bottom line
To differentiate your hospital, you need an effective service line business model that defines and drives your position in today’s complex market. In the face of rising competition from specialty hospitals, physician centers, retail clinics, and more, you must implement proven techniques to develop, focus, and continually analyze your strongest core lines of business.
Proven tools for service line management from subject expert Preston Gee
New from HealthLeaders Media and healthcare thought leader Preston Gee comes the definitive guide to successful execution of service line management. Service Line Execution 2.0: Advanced Strategies for Progressive Hospitals lays out a practical management approach and explains how to apply it within the unique constraints of the healthcare environment. Gee offers proven advice and strategies for developing a functional business model and how this model can help you determine when to compete, partner, or align with other organizations.
Position your top service lines for maximum growth and profitability with Service Line Execution 2.0: Advanced Strategies for Progressive Hospitals
This indispensable resource for healthcare leaders provides expert guidance and business know-how to help you:
- Measure the relative effectiveness of your current service lines to determine your strengths and weakness
- Use measurements to better allocate resources—including capital
- Benchmark performance both internally and within the overall marketplace
- Allocate the right resources to the most critical services
- Create management teams and key measures for ongoing performance analysis
- Utilize data and objective measures to more effectively engage and align with physicians on the medical staff
- Position and differentiate your organization strategically within the market
Innovative case studies reveal lessons from your peers
Service Line Execution 2.0: Advanced Strategies for Progressive Hospitals is packed with informative and revealing case studies of the most popular service lines of the day from innovative hospitals that are doing it right. From the core service lines (i.e. neurosciences and cardiology), you’ll find advanced techniques and tips you can apply to your own service line management.
Who will benefit from this advanced guide?
Service Line Execution 2.0 is a necessary tool for any professional looking to expand and optimize a healthcare organization’s core business lines. Specific titles include:
- CEOs, CFOs, COOs
- Senior VPs and VPs of strategy and marketing
- Service line directors or managers
- Hospital consultants and vendors
- Physician leaders
About the author
Preston Gee is senior managing director for Phase 2 Consulting. Gee has more than 20 years of experience in senior-level planning and strategy positions in the healthcare industry. He has orchestrated strategy for organizations ranging from a leading for-profit healthcare system in Texas to a prominent not-for-profit hospital in the Northwest. Gee is a noted author and health industry thought leader on the subject of market-driven strategies for hospitals and health systems. He has been writing about and lecturing on consumer oriented models, such as service line management. In addition to books, Gee has written more than 150 articles on innovative and progressive strategy in every major publication in the healthcare industry.
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