Program recorded live on Friday, November 9, 2007 at the Hilton-New York in Midtown Manhattan
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Go behind-the-scenes of the nation’s best hospital marketing campaigns!
This program features the live Roundtable event from the 2007 HealthLeaders Media Marketing Awards in New York City. Hear first-hand how some of the winning campaigns not only stood out, but proved a return on investment.
Moderated by Gienna Shaw, senior editor of the free e-newsletter HealthLeaders Media Marketing Weekly, this 90-minute program features marketing professionals representing winning campaigns from the Awards, including:
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Deb Laughery, Vice President of Public Relations, WakeMed Health & Hospitals, Raleigh, North Carolina
Campaign: WakeMed Heart Center
Dorothea Bonds, Director of Creative Services and Marketing Communications, Duke Medicine, Durham, North Carolina
Campaign: This is Duke Medicine
Grant M. Farrimond, MBA, Corporate Communications, Baylor Health Care System, Dallas, Texas
Campaign: Smoke-free
John Luginbill, founder and CEO of The Heavyweights (agency for Clarian West Medical Center, Indianapolis, Indiana)
Campaign: Clarian West Breast Care & Research Center
Christine Gorey, Manager of Communications and Marketing, Lodi Community Hospital, Lodi, Ohio
Campaign: Emergency Department Campaign
Elizabeth Blevins, Account Supervisor, Finelight (agency for Covenant Health System, Lubbock, Texas)
Campaign: Covenant Children’s Hospital Branding
Deb Sydnor, Senior Market Advisor, Carilion New River Valley Medical Center, Christiansburg, Virginia
Campaign: Urinary and Sexual Health Center
Matt Moynihan, Director of Marketing, Cogent Healthcare, Brentwood, Tennessee
Campaign: Pure Medicine Recruitment Campaign
Marla Mayer, Director of Marketing, Queen of Peace Hospital, New Prague, MN
Campaign: Women’s Health Center Campaign
Kimberly Cheuvront, PhD, Assistant VP, Business and Operations Development, Fairmont General Hospital, Fairmont, WV
Campaign: Talk Campaign
Spark your own creativity and market strategy
The contest judges hand selected the campaigns featured during the Roundtable because they best illustrate the contest’s four-prong judging criteria: overall creativity, quality, messaging, and proven results. The panelists are from healthcare organizations of all sizes and budgets. From print ads to radio spots and everything in-between, the panelists were chosen from hundreds of entries that netted first-, second-, and third-place for small, medium, and large hospitals in the following categories:
- Best branding campaign
- Best service-line campaign
- Best direct-to-consumer campaign
- Best campaign marketing to physicians
- Best internal communications campaign
- Best marketing quality campaign
Listen to our speakers reveal critical details about their winning campaigns, and get inspiration and advice for your next efforts. In an intimate, Roundtable format, you'll learn:
- How they conceived and pitched the idea
- How they executed the campaign
- Who they partnered with and what resources they used
- What their goals and objectives were and how they met them
- The overall ROI
- Lessons learned for their next campaign efforts
You’ll also hear the panelists field questions from the live audience that attended the Marketing Awards.
Actual campaign visuals in your materials packet
In addition to the expertise and advice presented, you'll also receive a packet of program materials featuring color reproductions of the winning campaigns our speakers discuss.
WHO SHOULD LISTEN?
Any professionals involved in marketing, advertising, public relations, and communications for hospitals and health systems. Specific titles include:
- Marketing directors, VPs, and professionals
- Advertising executives and professionals, including agencies
- C-suite level hospitals executives: CEOs, COOs, CFOs, etc.
- Marketing consultants
PURCHASING OPTIONS
AUDIO ARCHIVE
Audio archive allows you to download the program and play it back at your convenience through your computer or MP3 player.
CD
Or purchase a CD. It's the perfect training tool for new staff or as a refresher for veteran staff.
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