Engage! A Guide to Involving Your Consumers in Their Health (Book)

Click here to LISTEN to an interview with author Beth Bierbower

Consumer-driven healthcare is like a giant hug

An effective consumer engagement plan binds you with your consumers, providing a framework of support for them to learn, act, change and improve. Think of it like a hug: reach out to them, grasp them, do not let them go, and provide for them a level of support that will always be there.

Education on the merits of a consumer-driven health plan is vital, as you seek to create a bond between the consumer and the employer/provider that results in an ongoing and mutually beneficial relationship.

Engage! A Guide to Involving Your Consumers in their Health teaches you how to create such a bond. First, you must educate and engage the individual—convince him or her to enroll—through methods such as:

• Targeted messaging
• An effective open enrollment campaign
• Concrete savings demonstrations
• One-on-one communication
• Use of technology such as Webcasts and interactive kiosks

Once they join your plan, Engage! A Guide to Involving Your Consumers in their Health also helps you provide that level of support that will retain them through methods such as:

• Offering their family members similar benefits
• Customizing a specific wellness program
• Designing an activity-based rewards program

Click here to LISTEN to an interview with author Beth Bierbower

Case studies exemplify successful approaches

Engage! A Guide to Involving Your Consumers in their Health will teach you effective strategies, tactics, tools, and tips for creating a culture of health in your organization. Dozens of real-life, practical examples are illustrated from your peers across the industry. See what works for them, why it works and how it can work for you.

Consumerism will continue to take hold over the next several years.  Don’t miss out. Prepare your organization today and reach out and hug someone!

Table of contents:

Chapter 1—A view from the top:
Strategies for securing leadership buy-in, funding, and a commitment to culture change
Chapter 2—The power of numbers:
Practical ways to explaining the cost-of-healthcare dilemma to your consumers
Chapter 3—Delivering the message:
A yearlong program to educate and engage consumers in their health
Chapter 4—Getting to know you:
Simple techniques for gathering data and creating customized communications
Chapter 5—Design details:
Recommendations for designing a health plan that helps your engagement goals
Chapter 6—Redefining wellness:
Using ‘well’-designed programs to collect meaningful data and boost your enrollment
Chapter 7—Rewarding experiences:
Recommendations for creating effective, engagement-focused incentive programs
Chapter 8—Get moving!
Strategies for incorporating physical activity programs that motivate your consumers
Chapter 9—What’s for lunch?
Ways to promote healthy eating habits at work and at home
Chapter 10—Is there a doctor in the house?
Approaches that foster consumer-physician partnerships 
Chapter 11—Support system:
Six engagement-boosting services you health plan may offer—you just need to ask
Chapter 12—Ready, set, engage:
An overview of your new engagement plan

About the author:

Beth Bierbower is Vice President of Product Innovation for Humana. She is responsible for the consumer strategy as well as Product Development activities at Humana.  Most notably Bierbower was responsible for the introduction of Humana's SmartSuite product line, the Health Plan Wizard and other web-based tools that help engage consumers in both choosing and using their healthcare. Click here to LISTEN to an interview with author Beth Bierbower

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If, for any reason, Engage! A Guide to Involving Your Consumers in Their Health does not meet your needs, return it within 30 days and you will receive a prompt, polite, 100% refund – no questions asked. We guarantee it!

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