Disease Management and Drug Adherence
Strategies to support patients and enhance treatment persistence
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Product Description:
Physicians who do not take the time to understand their patients can negatively impact adherence by failing to take into consideration factors that may make it difficult for patients to follow a medication regimen. This can lead to physicians prescribing treatments that are prohibitively complex or missing opportunities to provide support services.
The ideal approach would involve collaboration between a variety of stakeholders, including physicians, patient groups, payers and the pharmaceutical industry. However, collaboration has proven to be complicated, not least of all because there is little or no consensus about how to define or measure adherence.
Disease Management and Drug Adherence: Strategies to support patients and enhance treatment persistence provides insight into the trends impacting disease management and drug adherence in several key markets. The emerging roles of the pharmaceutical industry and technology are discussed.
Key reasons to purchase this report
- Learn how communication between patients, physicians and the pharmaceutical industry impacts rates of adherence
- Assess pharmaceutical industry-specific issues surrounding disease management and drug adherence in the US and EU
- Gain insight into the role of technology in disease management and drug adherence
Scope of the report
- Analysis of what is meant by adherence, how adherent behavior is measured, and the factors that impact whether a patient follows treatment advice
- Examination of the individual, economic, and societal factors that influence whether a patient will remain adherent
- Assessment of the healthcare trends that are impacting adherence to drugs worldwide
- In depth case-study analysis of programs created by governments and industry in order to foster adherence in chronically ill patient populations
To order or to receive a FREE excerpt of this pharmaceutical marketing special report, Disease Management and Drug Adherence, produced by Datamonitor and distributed by ePharmaceuticals™, a division of HCPro, Inc., call 877/437-4276 or e-mail epharm@hcpro.com. Orders must be paid in full before shipment. All sales are final; no returns or refunds are permitted with this product.
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