Physician Entrepreneurs: Marketing Toolkit (Book)

Develop a marketing campaign for your physician practice from start to finish!

The healthcare marketplace is more competitive than ever, and to be successful you must promote and build your practice. But hiring a marketing firm can be expensive and complicated, and many physician practice managers, physicians, and office staff lack the necessary marketing training to do the job themselves. The Physician Entrepreneurs: Marketing Toolkit book and CD-ROM can solve that problem by providing the resources you need to:

• Develop a marketing budget and strategic plan
• Reach new patients and promote your practice
• Choose the marketing method that best meets your needs
• Keep patients satisfied and coming back
• Increase your bottom line

Attract new patients and promote your practice

Marketing your practice can seem challenging or nearly impossible. Not only are you promoting a place or experience that most people hope to avoid, but the success of your efforts are not always evident. Through this comprehensive, easy-to-read resource, medical groups can gain the knowledge and skills they need to start or improve a successful marketing campaign.

Proven marketing strategies to stay ahead of your competition

Allow Physician Entrepreneurs: Marketing Toolkit to take your practice to the next level. This detailed book is filled with proven best practices on how to fully execute a complete marketing plan, and the CD-ROM contains valuable templates and examples to help you get started. Included you will find:

• Best practices for important marketing techniques
• Adaptable templates and checklists
• Visual examples of successful marketing campaigns
• Marketing strategies ranging from traditional ads to online marketing
• Explanations of bottom-line implications

Gain the competitive advantage while attracting new patients with Physician Entrepreneurs: Marketing Toolkit

HealthLeaders Media teamed up with Patrick T. Buckley, MPA, a seasoned healthcare marketing expert with more than 25 years of experience in the field, to create this user-friendly guide to marketing physician practices. Written specifically for individuals with zero or some marketing expertise, Physician Entrepreneurs: Marketing Toolkit can help you develop a marketing campaign from start to finish.

Who will benefit

Physician Entrepreneurs: Marketing Toolkit is a necessary tool for all physician practices looking to create or expand its marketing efforts. Specific titles include:

• Physicians
• Physician leaders
• Physician practice administrators
• Office Managers
• Healthcare marketers

Turn to Physician Entrepreneurs: Marketing Toolkit for detailed explanations, suggestions, and analysis on the following topics:

• The dynamic business of medical marketing
• Branding your practice
• Developing a marketing plan
• Implementing a marketing plan
• Building patient volume
• Using the internet to grow your practice
• Measuring results
• The future of physician practice marketing

About the author

Patrick T. Buckley, MPA, is a national healthcare consultant who has worked with a variety of healthcare organizations across the country, providing strategic consulting for academic medical centers, healthcare integrated delivery systems, community hospitals (including critical access hospitals and rural hospitals under 50 beds), multi-disciplinary physician group practices, faculty practice plans, and healthcare associations. Buckley has more than 20 years of experience in brand and corporate image consulting, strategic planning, marketing, advertising, and business development for the healthcare industry.

• Books

• Other Executive Leadership Products
• Other Physician Practice Products