CME vs. Promotion (Webcast)

WEBCAST ON CD

Sponsored by CME for Pharmaceutical Sales Online Learning

presented on January 18, 2008

Are you prepared for the new ACCME guidelines?

Legal and government surveillance of CME and traditional medical education are intensifying, so how do you keep med ed fresh, effective, and creative, yet compliant? How do the ACCME’s changing guidelines affect your approach? This program will open your eyes, sharing what's new and help listeners —including product managers, medical affairs, legal, and marketing — prepare for these changes that were effective as of January 1, 2008.

ePharmaceuticals is here to help

Listen to ePharmaceuticals' 60-minute Webcast, “CME vs. Promotion: Comply with new developments in medical education.”  Legal expert Kathleen Peterson, Esq. (Epstein Becker & Green) and industry specialist Betsy S. Woodall, PharmD, MBA, BCPS, (Wyeth Pharmaceuticals) discuss, analyze, and interpret recent developments in medical education compliance.

They provide acceptable best practices to comply with the ACCME guidelines, using practical, working scenarios as illustrations. They will also provide strategies to both navigate gray areas in the rulings and to strengthen your organization’s internal response to increased medical education surveillance.

At the conclusion of this Webcast, participants will be able to:

• Dissect and apply the recently released ACCME guidelines for CME
• Take away tips and strategies for navigating some of the “gray areas“ that the new guidelines will present
• Improve your organization’s internal process for more effective education

Agenda

• CME legal developments
  • Legal and industry perspective on the following issues
    • ACCME updates
    • Senate Finance Committee key developments
    • What’s coming?
    • Gray areas and best practices to stay compliant
    • Practical recommendations for improving internal controls
• Role of CME vs. Promotional Medical Education
  • Support user needs and balance resources
  • Marketing/Sales "hands-off" policy for CME
  • The value of CME for physicians
• Is CME worth it?
  • Strategies to improve the brand team and medical affairs relationship
  • Stakeholder communication
  • Meetings
  • Negotiating spending for CME
  • Evaluation of educational effectiveness
  • Gray areas and best practices
• Q&A

Meet the Speakers

Betsy S. Woodall, PharmD, MBA, BCPS, is a Senior Manager within the Professional Education Support Department for Wyeth Pharmaceuticals located in Collegeville, PA.  She is responsible for the strategic alignment of evidence-based independent education grants with the scientific interests of patients, health care professionals, and Wyeth, specific to rheumatoid arthritis, constipation, and vaccines.  Prior to joining the Professional Education Support team, Dr. Woodall was a Medical Communications Scientist in Wyeth’s Medical Affairs Department, where she evaluated all medical literature related to menopause, osteoporosis, and contraception.

Kathleen Peterson, Esq. is an associate in the Health Care and Life Sciences Practice in Epstein Becker & Green’s Washington, DC office where she practices in the Pharmaceutical Industry Health Regulatory Practice Group. In addition to her experience at Epstein Becker & Green, Ms. Peterson served as Senior Corporate Counsel to a small pharmaceutical company. Her work experience includes providing health regulatory counsel to pharmaceutical manufacturers, distributors, PBMs, managed care organizations, GPOs, medical education companies, and investment firms on a wide range of legal issues.

Who Should Attend this Webcast?

Pharmaceutical and CME professionals, including:

• Compliance
• Legal and regulatory affairs
• Clinical and scientific affairs
• Product managers
• Medical affairs
• Marketing
• Medical education
• Professional education
• Sales
• Physicians

Program Materials

You will receive presentation slides and other materials that you can print and distribute to all of your peers at your location. Purchase a CD of the program and listen when you can. It's also a perfect training tool for new staff or as a refresher for veteran staff.

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