Measuring ROI of Physician Relations
Sponsored by: A Marketer’s Guide to Physician Relations
Monday, February 4, 2008
1:00 - 2:30 p.m. (Eastern)
12:00 – 1:30 p.m. (Central)
11:00 – 12:30 p.m. (Standard)
10:00- 11:30 a.m. (Pacific)
Create a Physician Relations team and show a positive ROI
Physician relations programs are growing in number and intensity because they can provide a positive ROI. Developing a strong program with a good measurement tool will demonstrate to top leaders that your representative’s interaction with physicians does increase referrals.
During this 90 minute Webcast learn how to create a strong results-driven team and prove a positive ROI. Overcome the challenges of measuring the efforts of your physician relations team and develop the right ROI model for your program.
By the end of this program you and your colleagues will be able to:
- Use data to show how your team’s interactions impact referrals
- Measure ROI based on referral volumes and referral growth
- Gauge success and forecast future results
- Measure the overall performance of your sales team
- Analysis of ROI
- Building a team that is results-driven
- Measuring of activity and demonstrating outcomes
- ROI case studies and examples
- Next steps in development of ROI model
Kriss Barlow, RN, MBA, Principal with Barlow/McCarthy, a consulting group focused on hospital- physician solutions.
Katrina King, RN, BSN, CRRN, Director at Novant Health in Charlotte, NC.
Mike Riley, VP of Sales for HCA Continental Division in Denver, CO.
WHO SHOULD LISTEN
Physician Sales Department Managers, Director of Marketing, Healthcare Marketing Consultants, Physician Relations Representatives, and Hospital Leaders
Webcast System Requirements and Program Materials
Please note to fully benefit from the Webcast experience, you will need a computer equipped with an Internet connection, Macromedia Flash Player 6.0 or higher, computer speakers with a soundcard, the following browsers: Netscape Navigator 4.7 or Internet Explorer version 5 or higher, and a recommended screen resolution: 1024x768.
Prior to the Webcast, you will receive an e-mail with detailed system requirements, your log-in information, presentation slides, and other materials that you can print and distribute to all attendees at your location.
NEW PARTICIPATION OPTION- WEBCAST ON-DEMAND
In addition to the regular participation options for HealthLeaders Media webcasts- live, CD or combination packages- we are pleased to offer a new option, webcast on-demand. When you purchase a webcast on-demand you will be able to view the program any where and any time by logging into your account on www.HealthLeadersMedia.com. It's also a perfect training tool for new staff or as a refresher for veteran staff.
Participation in the Webcast is just $259 per site. All materials must be retrieved from the Internet. Live orders are assessed a $5 processing fee. CD and combo orders are charged $18 for shipping and handling.
Prior to the Webcast, you will receive an e-mail with detailed system requirements, your log-in information, presentation slides, and other materials that you can print and distribute to all attendees at your location
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