HCM Marketplace

A FREE LIVE WEBCAST

Hosted by: HCPro's Contemporary Long-Term Care Weekly

Thursday, June 12, 2008

1:00 p.m. - 2:00 p.m. (Eastern)
12:00 p.m. - 1:00 p.m. (Central)
11:00 a.m. - 12:00 p.m. (Mountain)
10:00 a.m. - 11:00 a.m. (Pacific)

For LTC Teams, Brand, Product, Account Sales, and Managed Markets Groups

As growth in the senior population booms to 40.2 million by 2010, the long-term care (LTC) market is emerging as a more important segment for oral and injectable products. Medicare Part D plans will be forced to better manage their LTC populations, and pharmaceutical companies are introducing and fine-tuning their promotional and educational tactics for prescribers and influencers.

But the LTC setting, particularly the 16,000 nursing homes, is heavily regulated. As a result it is quite advantageous for your product/brand and account sales teams to be aware of current and new regulations, how they are affecting your customers (by category), and what opportunities may emerge. Please join HCPro, publishers of Contemporary Long-Term Care Weekly, for the FREE 60-minute webcast Drug Utilization Opportunities in Long-Term Care: A Look at Regulatory Trends Affecting Your Products on Thursday, June 12, 2008, at 1 p.m. (Eastern).

AGENDA

• Clinical Decision making in a Long-Term Care Facility: How it works
  • A 2008 Diagram
  • Effect of regulation on clinical decision making
  • Disease recognition Gaps: Missing Sugns and Symptoms
  • Medicare Part A Payment Diagram - Effect on drug utilization
  • Following the LTC patient through the continuum
    • Effect of setting specific drug regiment decisions
• Regulatory and payment updates and trends
  • MDS 3.0 Update
    • Update on regulation to increase incidence of disease recognition and treatment for certain conditions
    • Most affected therapeutic categories - Winners and Losers
    • Educational gaps
• Survey Process/QIS
• Update on regulation to reduce unnecessary drugs and ensure patients are meeting therapy goals
• State of regulation one year after implementation
• Most affected therapeutic categories-results of Feb 2008 survey
• Educational gaps
• Injectables: Trends affecting utilization
• Results of survey of LTC nursing directors and administrators
• Medicare Part D: Trends affecting pharmacy decision making
• Impact of switching for non-medical reasons
• Willingness to challenge prior authorizations
• Case study of facility paying out-of-pocket for drug to reduce costs
• Live Q & A

BONUS TOOLS

In addition to the expertise and advice presented during this audioconference, you'll also receive a slide presentation of the program materials and:

A copy of:

• HCPro's 2008 Long Term Care Market Nurses Survey-first time available

• LTC-GPO Trends

• HCPro Long-Term Care Market Capabilities

These materials will be provided approximately four days prior to the program and again one day before the program, via e-mail with PDF links.

MEET THE SPEAKERS

Diane L. Brown, Regulatory Specialist at HCPro is a long-term care educator and consultant with over 25 year's operational experience in healthcare. Brown was the editor of the Briggs Corporation MDS v2.0 User's Manual and The Survey Guide and she coauthored and published the Quick Guide to Documentation for Post Acute Care among other publications. Brown lectures on MDS, PPS, documentation, reimbursement, Medicare, among other healthcare issues. She also is a master instructor for the NASPAC CRNAC program and is the creator and instructor of HCPro's Survey Prep Boot Camp. She is a member of the MDS 3.0 Stakeholder's Committee, which advocates industry interests.

Bryan Cote, HCPro. Cote is an executive editor of custom research and publishing for HCPro, a publisher of healthcare regulation and compliance products. He writes a weekly blog on Medicare and reimbursement issues (Medicare & Reimbursement Advisor) and works with pharmaceutical managed markets and brand teams to develop research surveys and educational support targeting the long-term care market. Cote has been the lead researcher on several long-term care market research studies, including The Effect of Switching for Non-Medical Reasons: A comparison of nurse, physician, and pharmacist perspectives, to be published in May 2008.

Who Should Attend this Webcast?

Biotechnology and pharmaceutical professionals with the following titles or working in the following departments:

• Product Managers

• Market Research/Insight

• Account Managers

• Brand Teams

• Managed Markets

Webcast System Requirements and Program Materials

Please note to fully benefit from the Webcast experience, you will need a computer equipped with an Internet connection, Macromedia Flash Player 6.0 or higher, computer speakers with a soundcard, the following browsers: Netscape Navigator 4.7 or Internet Explorer version 5 or higher, and a recommended screen resolution: 1024x768.

Please Note:

• Participation in the Webcast is FREE. All materials must be retrieved from the Internet.

• Prior to the Webcast, you will receive an e-mail with detailed system requirements, your log-in information, presentation slides, and other materials that you can print and distribute to all attendees at your location

Can't Attend?

No problem. Purchase a CD of the program and listen when you can. It's also a perfect training tool for new staff or as a refresher for veteran staff.

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