Service Line Strategies Workshop: Orthopedics

Webcast on CD or Webcast On-demand

presented on May 15, 2008

Gain a strategic edge on the competition
Specialty service lines are critical to your hospital’s success with orthopedics topping the list of must-have offerings. Discover new trends and strategies to strengthen your position in the market, reduce cost drivers, build brand loyalty, and differentiate your orthopedic services from the competition.

Listen to HealthLeaders Media for Service Line Strategies Workshop: Orthopedics, this 90-minute Webcast focuses on growth and development of the orthopedic service line through sub-specialization strategies in three major areas: spine, trauma, and joint care. Understand the cost drivers of orthopedics through the eyes of practicing physicians and an industry expert.

LEARNING OBJECTIVES

Listen to this Webcast to learn how to:

• Reduce device costs
• Define, understand and manage costs associated with orthopedic care
• Collaborate with orthopedic surgeons
• Improve physician-hospital relations

AGENDA

1. Trends in Orthopedic Care Industry
   1. Trends in procedures
   2. Spending in orthopedic care
      1. Joint
      2. Spine
      3. Trauma
   3. Inpatient reimbursement trends
   4. New technology
2. Challenges in Spine and Trauma Care
   1. Government pressures
   2. Potential changes in payment
   3. Clinical-Financial Integration
   4. The eroding relationship between device industry and physicians
   5. Case example from The Neurologic & Orthopedic Hospital of Chicago
   6. Lessons Learned
3. Joint Care

WHO SHOULD ATTEND

Service line managers, healthcare executives in marketing, planning and business development, CEOs, COOs, CFOs, physician and department leaders.

FEATURED SPEAKERS

John Cherf, MD, MPH, MBA, Chicago Institute of Orthopedics.
John completed his undergraduate studies at the University of Notre Dame.  He attended Northwestern University Medical School where he also obtained a Masters in Public Health.  He stayed on at Northwestern for his Internship and Residency in addition to completing an MBA at Northwestern’s Kellogg School of Management.  John is fellowship trained in Sports Medicine and has taken care of several college and professional teams.  John has over 15 years of clinical experience in sports medicine and knee surgery. He founded Midwest Orthopedic Institute, an orthopedic group with full integration of diagnostic imaging, rehabilitation, ambulatory surgery and occupational medicine under one roof. He presently practices in Chicago and is one of the founding members of the Orthopedic Department at the Neurologic and Orthopedic Institute of Chicago.
As a thought leader in orthopedics, John has published in numerous peer review journals, speaks internationally, and serves on several advisory boards for health care related businesses.

Stan Mendenhall, Editor and Publisher, Orthopedic Network News.
Stan has been editor and publisher of Orthopedic Network News , a quarterly newsletter and on-line information service on orthopedics (www.OrthopedicNetworkNews.com) , since 1991. This newsletter reports trends in technology use, procedures, reimbursement and pricing of orthopedic products that are sold to hospitals.

John Moore, MD, Orthopedic and Joint Replacement Center, Pinehurst (NC) Surgical Group.

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