HCM Marketplace

Just as pharmaceuticals are among the most personal products advertised to consumers, mobile is one of the most personal media. People have easy access to their cell phones, and for the most part, carry them wherever they go.

Although pharma companies have been more reluctant than other industries to try mobile marketing because of regulatory restrictions, a wide opportunity exists for pharma to get their messages across on the smallest of small screens.

The new report, Opportunity Texts: Mobile Marketing and the Pharmaceutical Industry from ePharm5, provides a mobile marketing primer that’s designed especially for pharma, as well as real-life examples of successful mobile campaigns in the pharma space.

Click here to download the FREE two-page executive summary of this report.

Opportunity Texts: Mobile Marketing and the Pharmaceutical Industry will:

• Answer questions about the mobile marketing landscape, such as the difference between mobile marketing and advertising

• Illustrate the different kinds of mobile campaigns that pharma can utilize

• Show how mobile marketing can improve drug adherence and brand image

The report includes:

• Performance metrics from actual pharma mobile campaigns

• Tips for implementing successful campaigns

• Common pitfalls and how to avoid them

• Examples of real-life mobile campaigns from Merck, GlaxoSmithKline, and other companies

• Cell phone user data

• Expert advice from Avenue A/Razorfish, InsightExpress, and companies that specialize in producing mobile campaigns for pharma

Click here to download the FREE two-page executive summary of this report. Upon purchase, prepayment is required. You will receive a confirmation e-mail containing a link to download your copy of Opportunity Texts: Mobile Marketing and the Pharmaceutical Industry.

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