Case Studies in Niche Marketing: Real-World Ways to Reach Key Customer Groups (Book)

Product Description:

Though the need for healthcare might be universal, the population your facility serves is not. To distinguish yourself as the provider of choice you need to be focused in your efforts, know your target demographic and send a clear message to your target customers. Case Studies in Niche Marketing brings together marketers from all areas of expertise to explore the segments and sub-segments most sought-after by healthcare organizations, and looks at them from both a mission-fulfillment and financial bottom-line perspective.
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Publisher :  HealthLeadersMedia
 
Product Types : Departments :
Though the need for healthcare might be universal, the population your facility serves is not. To distinguish yourself as the provider of choice you need to be focused in your efforts, know your target demographic and send a clear message to your target customers. Case Studies in Niche Marketing brings together marketers from all areas of expertise to explore the segments and sub-segments most sought-after by healthcare organizations, and looks at them from both a mission-fulfillment and financial bottom-line perspective.

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