AUDIOCONFERENCE ON CD OR AUDIO ON-DEMAND
Sponsored by Disease Management News
presented on July 22, 2008
Click here to listen to a preview of this audioconference with speaker Dexter L. Campinha-Bacote, MD.
Nearly 50% of Americans read at a fifth grade level or below, and with a rapidly diversifying culture, language differences are becoming a larger barrier to communication. These facts have an enormous impact on the healthcare industry since many individuals don't understand important medical information they receive. As a result,, more than $73 billion is spent annually correcting errors that result from patients' misunderstanding their diagnoses - such a diabetic patient not understanding how to properly control his disease, causing him to suffer worse health outcomes and higher healthcare bills. These types of problems are avoidable if proper communication is established.
Health literacy programs are rising in popularity in response to how patients interpret their visits with physicians and their communications with health plans and health management vendors. Tactics such as getting the patient to repeat in his own words the doctor's instructions in order to confirm comprehension are bridging the gap between the complex world of medical jargon and the end-user who ultimately must understand it.
Make a business case for a health literacy program
Employers are demanding their health plans develop health literacy programs in order to ensure employees are making informed decisions. Listen to HCPro's 60-minute audioconference Health Literacy: Four Ways to Create a Successful Program. Expert speakers Dexter L. Campinha-Bacote, MD (Medical Director, Aetna) and Gloria G. Mayer, Ed.D., R.N., FAAN, (President & CEO of Institute for Healthcare Advancement) discuss the positive impact to your organization of creating a health literacy program, as well as the important steps required to do so. They take you through a case study of Aetna's adoption of such a plan and the benefits the company has seen as a result.
At the end of this audioconference, you will be able to:
- Identify the financial impact of the current health literacy issue
- Recognize the importance of developing universal health literacy standards
- Formulate a plan for presenting a business case for health literacy to leadership
- Implement a health literacy program that reaches members regardless of background or education level
AGENDA
- Scope of the problem
- Demographics: Who is at risk/impacted the most?
- Medical jargon
- Financial impact of not thinking about health literacy
- Employers are demanding programs that reach every education level
- The Present: Addressing marginal health literacy today
- Member resources
- How to create a health literacy program within your organization: Aetna's story
- Phase I: Awareness and knowledge building
- Phase II: Skill development
- Phase III: Community and national partnerships
- Phase IV: Conduct research studies to determine best practices
- Phase V: Exportation of knowledge and skills
- The Future: Exporting health literacy to help others become health literate
- Reach into communities
- What health literacy will look like
- Q&A session
BONUS TOOLS
In addition to the expertise and advice presented during this audioconference, you'll also receive: a slide presentation of the program materials and:
- Literature samples from 5th and 10th grade reading levels
- Excerpts from Navigating Your Health Benefits for Dummies Guide
- Teaching Patients with Low Literacy Skills, 2nd Edition; Cecilia and Leonard Doak, and Jane Root
- Health Literacy and Patient Safety: Help Patients Understand; American Medical Association Foundation
- and more!
These materials are provided with PDF links.
MEET THE SPEAKERS
Gloria G. Mayer, Ed.D., R.N., FAAN, President & CEO of Institute for Healthcare Advancement (IHA). IHA is a leader in health literacy, producing educational materials aimed at providing those with limited reading skills the health information they need. Dr. Mayer has written more than 150 professional articles and has published 11 books, all written at a third- to fifth-grade reading level.
Dexter L. Campinha-Bacote, MD, Medical Director, Aetna. Dr. Campinha-Bacote oversees patient management, network support, and quality-of-care activities for Aetna's managed care networks in Ohio, Kentucky, and Indiana. He is chair of Aetna's North Central Region Quality Advisor and Physician Appeals Committees, and is medical director advisor to Aetna's national Health Literacy Work Group.
WHO SHOULD LISTEN?
Managed care professionals, including the following titles:
- CEO
- President
- Healthcare administrator
- Employee benefits manager
- Compliance administrator
- Health plan administrator
- Senior medical director
Additionally, pharmaceutical manufacturer representatives will benefit from the material in this program, especially the following titles:
- VP of marketing
- Director of public relations
- Product managers
- CEO
Purchase a CD or audio on-demand of the program and listen when you can. It's also a perfect training tool for new staff or as a refresher for veteran staff.
Save money when you purchase multiple copies! Ask your customer service representative about money-saving
discounts and bulk orders. Call toll free 800-650-6787 or e-mail
customerservice@hcpro.com.
