Take Your Medicine

Take Your Medicine

Studies have shown that 80% of all family healthcare decisions are made by women. Moms attend doctor’s appointments with their children, discuss prescription choices with physicians, and ultimately purchase the medication for their family. And Moms are turning to the Internet to help them make these choices, from Web sites, to blogs and online discussion forums with other moms.

Despite the heavy influence moms have over their family's healthcare spending, more than 70% of women believe marketers do a poor job of reaching them. The new special report from ePharm5, Take Your Medicine: Marketing to Moms Online, illustrates how pharma can help fill this gap with targeted, strategic messages for the women who rule the medicine cabinet.

This report provides important strategies for marketing to moms such as:

• Realizing the value of "word of mouth marketing" and how a mother's sphere of influence extends from her immediate family to the relatives and friends with whom she can share her experiences
• Recognizing the value of a mother's time by keeping solutions focused and concise
• Avoiding stereotyping moms who goes online for information and reaching the correct demographic of your product
• Sponsoring online communities, where ideas, information, and recommendations are exchanged

In addition, the report features real-world examples of health and pharma campaigns that target moms, including screen shots to illustrate the visual aspect of the efforts.

Take Your Medicine: Marketing to Moms Online is a valuable tool to ensure your company is positioned to reach this crucial group, which will represent $3 trillion worth of buying power by 2012. This special report will help you target young moms, single moms, sandwich moms, and more.

Take Your Medicine: Marketing to Moms Online features insights and data from experts like:

• WebMD
• iVillage
• CafeMom
• Revolution Health
• Manhattan Research
• EmpowHer
• and more!

All orders must be prepaid prior to delivery. Upon payment, you will receive a confirmation e-mail with a link to download the PDF of this report. Publisher :  ePharmaceuticals
 
Product Types :

• Reports

Departments :

• Other Life Sciences Products

ORDER CODE: SRTYM
SOURCE CODE: ESEARCHGOO