With the rising costs, length and complexity of clinical trials, drug development is subject to huge delays, translating into delays in getting a drug to market and millions of dollars in lost sales. Nearly 90% of delays in clinical trials are attributed to patient recruitment problems, thus representing a significant challenge for the industry.
ePharmaceuticals presents the latest incisive market intelligence from Datamonitor's eHealthInsight Series, with the special report Online Patient Recruitment Strategies: Optimizing the clinical trial process.
Click here to view the executive summary of this report.
This briefing addresses issues facing today's pharma companies such as:
- longer development times
- increasing costs of clinical trials and recruitment
- increasing size, scope and complexity of clinical trials
- tougher regulatory conditions
- declining productivity and patent expires
As a reaction to these pressures, pharmaceutical companies have implemented online strategies in order to improve efficiency and lower costs of patient recruitment. Online Patient Recruitment Strategies: Optimizing the clinical trial process provides an analysis of online patient recruitment and the main players involved in the process.
Who should read this report?
The research in Online Patient Recruitment Strategies: Optimizing the clinical trial process is essential for diverse players in the pharmaceutical industry, Contract Research Organizations, third-party websites, clinical trial registries, consultancies, emerging and small pharma, as well as patient advocacy groups, who can use this analysis to:
- Explore how patient recruitment for clinical trials can be maximized through web-based tools
- Understand the process of online patient recruitment
- Gain insight into how patient relationship management affects patient recruitment and the clinical trial process
This report provides an:
- Overview of the benefits and drawbacks of online recruitment
- Analysis of the online patient recruitment process
- Analysis of the key players in patient recruitment
- Overview of patient recruitment via physicians
Some of the key highlights from this analysis are:
With rising internet penetration, online recruitment offers increased geographical reach and can provide huge cost savings as there is no costs for staffing or expensive advertising. A significant advantage of the internet over traditional media is that it offers an educational platform in which more information can be given to patients.
Although about $500 million are spent annually on mass media patient recruitment advertising and promotion, only a minority of the public has a basic understanding of the clinical research process. Poor perception is seen as the biggest hurdle in patient recruitment.
Once the potential volunteers have been targeted, it is important to convert them into participants. The key to successfully attracting and recruiting patients is to work closely with patients and investigators, with efficient feedback mechanisms and a cohesive strategic plan in order to achieve a "patient-centric" approach for enrollment.
The report will be delivered as a PDF via e-mail. Orders must be paid in full before shipment. All sales are final; no returns or refunds are permitted with this product. For more information, please call 877/437-4276 or e-mail epharm@hcpro.com
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