Service Line Strategies Workshop 2008: Cardiovascular
Webcast on CD or Webcast On-Demand
Sponsored by: Top Leadership Teams conference
presented on September 25, 2008
Growth strategies for cardiovascular services
Critical to your hospital's cardiovascular service line success is an intense assessment of your subspecialty services and analysis of emerging specialties that fit into your organization's business plan and infrastructure. To optimize your cardiovascular offerings, you need to:
- Optimize physician alignment with the right staffing models
- Assess current and emerging subspecialties for growth opportunities
- Focus on business development and marketing opportunities
- Identify opportunities for partnerships and integration
In this 90-minute Webcast, physician experts from North Shore-LIJ Health System, and Vanderbilt Heart and Vascular Institute explain how to align with key physicians to develop a profitable cardiovascular program that stands out in the market; this presentation highlights real-world examples and shows how Vanderbilt Medical Center turned around its CV service line to improve market share and receive national recognition.
At the conclusion of this Webcast, participants will be able to:
- National trends in cardiovascular services
- Opportunities for growing revenue
- How to develop a strategic plan for growth
- How to sustain market share
- Subspecialty service lines:
- Cardiovascular surgery
- Physician staff models and governance
- Shared governance model
- Compensation modeling
- The employed staff model
- Physician recruitment, retention, career development
- Identifying why deals (joint ventures/acquisitions) are attractive to physicians
- How to best market your service line
- To physicians
- To the community
- Case study: How Vanderbilt enhanced its CV service line
Thomas G. DiSalvo, MD, MPH, MBA, is currently the medical director of the Vanderbilt Heart and Vascular Institute and Associate Professor of Medicine, Vanderbilt School of Medicine. Dr. Di Salvo completed undergraduate studies at Harvard, medical school at the University of Cincinnati, residency and chief residency at Johns Hopkins and fellowship in cardiology and heart failure/cardiac transplantation at the Massachusetts General Hospital and Harvard Medical School. Prior to joining Vanderbilt, Dr. Di Salvo was an assistant professor of medicine at Harvard Medical School and completed a MPH in Epidemiology at the Harvard School of Public Health. He received his MBA in 2007 at the Vanderbilt Owen School of Management.
Donna Moravick, NP, is vice president of cardiac services at North Shore-Long Island Jewish Medical Center Health System in Great Neck, NY. Moravick began her career in the Surgical Intensive Care Unit at North Shore University Hospital (NSUH), Manhasset, NY, where after two years she became the assistant head nurse and, as a nurse practitioner, worked in the Department of Surgery--Division of Cardiac Surgery. In 2001, Moravick became the director of cardiac surgery; in 2002 the Department of Cardiovascular & Thoracic Surgery was established and she was named the director. In 2006, NSUH’s Department of Cardiovascular & Thoracic Surgery expanded to encompass Long Island Jewish Medical Center and Moravick’s role expanded to include both campuses. In May 2007, she was promoted to vice president of cardiovascular services for the North Shore Long Island Jewish Health System. In May of 2008 she graduated from Hofstra University with a Masters of Business Administration in Quality Management.
John McHugh, a 2004 Fuqua graduate, is an associate director with Navigant Consulting’s healthcare strategy team. He has over nine years of business development and strategy experience, including pricing, market sizing, and market feasibility analysis. Mr. McHugh started work with the Tiber Group prior to its acquisition by Navigant Consulting in 2005. His most recent work in cardiac planning was a system plan to develop an integrated and efficient cardiovascular delivery network which includes a significant physician integration component.
INCLUDED IN YOUR MATERIALS PACKET
In addition to the expertise and advice presented during this Webcast, you'll also receive a slide presentation of the program materials. These materials are provided with PDF links.
WHO SHOULD LISTEN
Service line managers, healthcare marketing executives, planning and business development, CEOs, COOs, CFOs, physician and department heads
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