Hospital Campaigns that Work (Book)

Hospital Campaigns that Work

Discover what makes hospital campaigns work
The 2008 edition of this four-color book is loaded with images and information from the campaigns honored at the annual HealthLeaders Media Marketing Awards. Also inlcuded is a multi-media CD-ROM that includes television and radio campaigns plus additional campaign images.

Learn what’s hot and spark ideas for your organization’s campaign
Full of industry-leading marketing and advertising from facilities of all sizes and budgets, this complete package covers the best of the best in 11 categories and includes:

• Descriptions of and images from each marketing effort
• Details about the objectives and return on investment of each campaign
• Judges’ comments on why each campaign works
• Index of hospitals, ad agencies, and individuals who worked on each campaign

Let us provide the foundation
Marketing is essential in the competitive healthcare industry.  Why waste valuable time and resources researching marketing ideas on your own?  This publication does the work for you.  Learn from the 82 best marketing campaigns as selected by industry experts. 

In Hospital Campaigns That Work you will find the ideas and tools you need to create a great marketing campaign.  See how each winning marketing campaign proved to be the best in:

• Creativity
• Quality
• Message
• Proven Results

Learn from the best in healthcare marketing
Stimulating graphics will inspire and inform your own campaigns, and information about strategy, research, and metrics to define and measure results will show you how to make your campaigns work.

Order your copy of Hospital Campaigns That Work today!

Publisher :  HealthLeadersMedia
 
Product Types :

• Books

Departments :

• Other Marketing Products

ORDER CLASS: HCTW2_0319
SOURCE CODE: EHLM