Datamonitor's Sales Force Effectiveness
From Sales Effectiveness to Efficiency
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Product Description:
In an increasingly cost-conscious market, Pharma companies are streamlining their sales functions for greater efficiency.
With doctors no longer fulfilling the role of key prescribing decision-maker, and governments and payers implementing cost cutting initiatives in an attempt to control escalating healthcare costs, it has become increasingly difficult for sales representatives to promote expensive branded drugs. Pharmaceutical companies have had to implement new sales models and streamline their sales functions in order to adapt to current market dynamics, moving away from traditional large sales forces and making them more streamlined and efficient.
Datamonitor's special report Sales Force Effectiveness: From Sales Effectiveness to Efficiency examines how pharmaceutical companies can improve their sales forces, and why sales force structure in the industry is changing.
Click here to view the nine-page executive summary of this report.
This report explores the key trends affecting the pharmaceutical industry and offers you:
- An understanding of the key drivers shaping pharmaceutical companies' promotional strategies, and the evolution of sales force effectiveness.
- Analysis of existing and emerging SFE models supported by case study analysis.
- An evaluation of key customer targeting and segmentation strategies.
- Recommendations on how to optimize sales force effectiveness through a variety of mediums.
Assess new sales models that pharmaceutical companies are now implementing to improve sales force effectiveness by ordering Sales Force Effectiveness: From Sales Effectiveness to Efficiency today.
The report will be delivered as a PDF via e-mail. Orders must be paid in full before shipment. All sales are final; no returns or refunds are permitted with this product. For more information, please call 877/437-4276 or e-mail account manager Maureen Croce at mcroce@hcpro.com.
Click here to view the nine-page executive summary of this report.
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