Service Line Strategies Workshop 2009: Women's Health
Webcast: Service Line Strategies Workshop 2009: Women’s Health
Sponsored by: HealthLeaders Magazine
Presented on January 6, 2009
Grow revenue across the board with a strong women’s health service line
Women’s health service lines today extend far beyond obstetrics. Women are the number one healthcare decision-makers, responsible for more than 80% of healthcare purchasing decisions. A properly-structured service line that covers the full spectrum of women’s health—including cardiovascular, bone, and cancer care—can establish loyalty with existing patients and bring in their friends and families, as well. The result is downstream revenue in nearly every revenue sector and a big boost to the hospital’s overall bottom line.
Purchase HealthLeaders Media for this 90-minute webcast, Service Line Strategies Workshop 2009: Women’s Health, to learn about developing trends and cutting-edge strategies in the women’s health service line so that you will be able to make well-informed decisions about growing and developing services at your facility.
At the conclusion of this webcast, participants will be able to:
- Identify key growth opportunities in women’s health services
- Make the argument to invest in women’s services
- Implement marketing techniques unique to women’s health
- Structure women’s health services for maximum effectiveness
- Address physician relations challenges
You’ll hear how two industry leaders—Northwestern Memorial’s Prentice Women’s Hospital and North Shore-Long Island Jewish—have successfully reorganized women’s health services, and you’ll walk away with innovative ideas to implement that will bring in new and recurring business for your healthcare organization.
- National trends in women’s health services
- Defining women’s health beyond OB/GYN
- Understanding 10-year volume projections for women’s services
- Building integrated mid-life programs
- Case studies: North Shore-Long Island Jewish and Northwestern Memorial Hospital-Prentice Women's Hospital
- Organizing women's health services
- Responding to women consumers through facility design
- Maximizing the patient experience from the woman's point of view
- Creating “touch points” to capture downstream revenue in other service lines
- Marketing and branding
- Marketing in a consumer-driven market
- Rebranding assets under the women’s health umbrella
- Connecting with women: Membership programs, website design, etc.
- Physician relations challenges
- Getting buy-in for reorganization and rebranding efforts
- Ensuring smooth relationships with primary care physicians
- Addressing OB/GYN concerns
Lisa Slama, PhD, leads Sg2’s Women’s Health Membership, which provides executives and service line leaders with information and support to build and sustain profitable women’s health programs. She and her team deliver publications, education, tools and support that track leading practices, emerging innovations, clinical advances and market trends. Members gain access to expert-driven intelligence and interactions to help improve performance and maximize clinical efficiency. Prior to joining Sg2, Slama was a postdoctoral fellow at Northwestern University’s Department of Neurobiology and Physiology. She received her PhD in neuroendocrinology from SUNY–Binghamton and a BS in biology and psychology from Boston College.
Jeffrey A. Kraut is senior vice president of Strategic Planning and Marketing at North Shore-Long Island Jewish Health System, where he coordinates the strategic planning and marketing activities, as well as the development of its network of providers through merger, acquisition, or affiliated relationships. North Shore-LIJ is the third largest secular health system in the country with revenues in excess of $4 billion and 38,000 employees. He is a fellow of the New York Academy of Medicine, and is a former President of the New York State Society for Health Planning. Prior to joining North Shore-LIJ, Kraut served as the vice president for policy and planning at the SUNY Downstate Medical School, where he was recruited from the health care consulting group of KPMG P.
Betsy Finkelmeier is director of Women’s Health at Northwestern Memorial Hospital-Prentice Women’s Hospital in Chicago, IL. In this role, Finkelmeier was part of the leadership team overseeing the 2007 opening of the nearly one million square feet, new Prentice Women’s Hospital, including strategic planning, schematic design, design development, transition planning, move-in activities, and stabilization. She is the current president of the Council of Women’s and Infants’ Specialty Hospitals (CWISH). She received a BS in Nursing from the University of Cincinnati, an MS in Nursing from Boston University, and an MBA from Northwestern University Kellogg School of Management
WHO SHOULD ATTEND
Service line managers, healthcare marketing executives, planning and business development, CEOs, COOs, CFOs, physician and department heads.
New Purchase Option-- WEBCAST ON-DEMAND
In addition to the regular CD purchase option for HealthLeaders Media webcasts, we are pleased to offer a new option: webcast on-demand. When you purchase a webcast on-demand, you will be able to view the program any where and any time by logging into your account on www.HealthLeadersMedia.com. It's also a perfect training tool for new staff or as a refresher for veteran staff.
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