Strategic Marketing Lessons from Other Industries
Product Description:
Webcast on CD or Webcast On-Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work
Sponsored by: Hospital Campaigns That Work Vol. 2
Presented on January 28, 2009
Innovation is the key to staying ahead of your competition
The "innovisit" program at Memorial Hospital and Health System in South Bend, IN, has helped to achieve more than $1 million in revenue and savings. Leaders in innovative thought, the organization has worked with 30 top companies from outside of healthcare, including Harley Davidson, GE, Whirlpool, and SAS to come up with creative strategies to improve brand recognition and patient satisfaction, grow market share, and form business partnerships.
Bring the spirit of innovation to your facility using tools and strategies from this 90-minute HealthLeaders Media Webcast with five ideas that will take your team’s ideas from inception to implementation.
Hear cool ways to:
- Identify new business opportunities
- Develop new training methods
- Improve your research and development process
- Discover new tools to measure success
- Find effective ways to launch new projects
PROGRAM AGENDA
- Start learning from other industries
- Identify innovators in your community
- Get in the door
- Ask the right questions
- Implement innovisit lessons at your organization
- Teach your staff and organization new skills
- Cut costs in a tight economy without sacrificing innovation
- Build relationships and form valuable partnerships and alliances
- Hear five specific examples of how other industries helped Memorial make dramatic improvements
- Question and answer session
Diane Stover is the vice president for marketing and innovation strategy at Memorial Health System in South Bend, IN. She directs system-wide strategic alliances, advertising, public relations, brand management, Web strategy, and referral systems. She also leads Memorial’s innovation programs and experience design training and implementation system-wide.
Matthew Krathwohl is the executive director performance excellence and strategic alliances at Memorial Health System. Mr. Krathwohl is responsible for leading Memorial’s Lean Six Sigma program, developing innovative strategic alliances, and producing the organization’s innovation scoreboard. He is also involved in building Memorial’s innovation infrastructure and creating relationships with companies such as GE and SAS, one of the largest software companies in the world, to further Memorial’s innovation goals. Matt speaks frequently about innovation strategy and the measurement of "return on imagination."
Graham Perry is national sales manager for healthcare providers at SAS Institute, Inc., one of the largest software companies in the world, headquartered in Cary, NC. Perry is responsible for aligning SAS Healthcare solutions with partner relationships and worked closely with Matt Krathwohl of the Memorial Hospital team to plan and deliver the Innovisit.
WHO SHOULD ATTEND
Marketing, advertising and PR directors, VPs, and professionals, chief marketing officers, consultants, CEOs
WEBCAST ON-DEMAND
In addition to the regular CD purchase option for HealthLeaders Media webcasts, we are pleased to offer a new option: webcast on-demand. When you purchase a webcast on-demand, you will be able to view the program any where and any time by logging into your account on www.HealthLeadersMedia.com. It's also a perfect training tool for new staff or as a refresher for veteran staff.
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