Form 990H: Act Now to Protect Your Reputation
Protect your hospital’s tax-exempt status
During this 90-minute HealthLeaders Media Webcast, experts in community benefit reporting and 990 Schedule H share what you need to know to tell your hospital's community benefit story in a compelling and positive way. Even for-profit organizations must be prepared to promote their good deeds to stay competitive and avoid risking negative public and media attention.
Don’t fall back on the usual “marketing speak”
Use the tools and resources from this program to really craft your hospital's community benefit story. You'll learn:
- how to effectively communicate internally what community benefit is and why it's important
- how to collect community benefit data and information from your organization
- how to tell your organization's community benefit story in a compelling and positive way--remember, this is a public document! How will you control the story your competitors, the public, and the media will see?
You'll also hear two case studies on communicating to internal and external audiences.
- Data collection: Make sure you tell the whole story
- What qualifies: Examples of activities that count-and a few that don't
- Compile a comprehensive and quantifiable list of activities
- The team approach: Who should be doing what . . . and when
- Beyond charity care: Community benefit as a strategic initiative
- Mission- and values-driven activities
- Case study: Communicating to internal audiences
- Telling your hospital's community benefit story
- The importance of transparency and accountability-for tax-exempt and for-profit hospitals
- Case study: Communicating to external audiences
- Question and answer session
Patsy Matheny, LLC is a community benefit consultant who helps hospitals and healthcare systems to determine "what counts" under federal and state guidelines and strategically align community benefit with the organization's values and mission. A recognized expert in the field, she conducts community benefit workshops for state hospital associations and works closely with the national organizations leading the charge for standardized processes and reporting, including the new IRS 990 Schedule H.
Suzie Clark is director of corporate communications for Community Health Network in Indianapolis, IN, where she is part of the business development team. She develops communication plans and strategies for internal and external audiences to enhance understanding of and engagement around the organization’s brand, its innovative approach to providing care, and its core goals. Prior to joining the network team in 2003, Clark was a business communications integrator for General Motors.
Steve Johnson is the executive director of governmental, community, and legislative affairs for Owensboro Medical Health System in Owensboro, KY. He overseas and directs all aspects of the hospital's community benefit activities and communications, including internal and external communications. Johnson has more than two decades of experience in the governmental and community relations field, including work on Capitol Hill.
WHO SHOULD ATTEND?
Anyone responsible for collecting, organizing, reporting, and championing community benefit activity, including: marketing, advertising, public relations, and community relations directors, VPs, and professionals; chief marketing officers, CEOs, CFOs, and marketing consultants.
INCLUDED IN YOUR MATERIALS PACKET
In addition to the expertise and advice presented during this webcast, you'll also receive a slide presentation of the program materials. These materials are provided with PDF links.
New Purchase Option–– WEBCAST ON–DEMAND
In addition to the regular CD purchase option for HealthLeaders Media webcasts, we are pleased to offer a new option: webcast on–demand. When you purchase a webcast on–demand, you will be able to view the program anywhere and anytime by logging into your account on www.HealthLeadersMedia.com. It's also a perfect training tool for new staff or as a refresher for veteran staff.
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