Datamonitor's Generics Series
Generics Trends in the Seven Major Markets and Beyond
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Product Description:
Market expansion, acquisition and closer ties with innovators represent key strategies for generics industry growth
The global generics market continues to grow. However competitive pressure in mature markets and challenging conditions in immature markets means industry players need to adopt novel and more aggressive strategies to sustain growth.
Whilst the Western markets of Europe and Japan continue to offer growth potential, difficult market conditions and low generics use means they present a challenging environment. This makes the fast-growing, high-value emerging markets of Central and Eastern Europe and Latin America an attractive target for multinationals looking to escape the more developed Western markets.
Acquisitions and closer innovator ties also represent key strategies for industry growth, with competitive pressures in mature markets driving the industry to forge some unlikely alliances. A greater degree of convergence between innovators and generics companies can be seen as innovative Pharma is prompted to edge into the generics market due to looming patent expiries and empty pipelines.
Datamonitor's special report Generics Series: Generics Trends in the Seven Major Markets and Beyond features an analysis of the key events that have impacted the generics industry in the seven major markets. You'll gain an insight into the strategic trends employed by the industry to sustain growth in an increasingly competitive environment. With an introduction to the emerging markets as the next frontier for industry growth, this report will also deliver an investigation into the ways recent M&A activity has altered the generics industry landscape.
Click here to view the seven-page executive summary of this report.
Use this report to:
- Identify the issues impacting on the generics industry in the seven major markets.
- Understand why the emerging markets are increasingly a target for generics companies.
- Identify the key strategic trends for the generics industry in the future.
Generics Series: Generics Trends in the Seven Major Markets and Beyond will be delivered as a PDF via e-mail. Orders must be paid in full before shipment. All sales are final; no returns or refunds are permitted with this product. For more information, please call 877/437-4276 or e-mail account manager Maureen Croce at mcroce@hcpro.com.
Click here to view the seven-page executive summary of this report.
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