Marketing Neurosciences: Service Line Strategies for Marketers
Attract patients and increase physician referrals to your neurosciences program
Don’t miss key ways to maximize one of the most profitable service lines in your hospital, as well as benefit from significant downstream revenue opportunities.
Listen to HealthLeaders Media's Marketing Neurosciences: Service Line Strategies for Marketers and hear ways to grab a bigger part of the neuroscience market share with a results-driven marketing plan.
During this 90-minute program, speakers discuss how to prepare and implement a top-notch neuroscience marketing plan through a process that covers:
- Conducting a readiness assessment, including market, clinical, and financial
- Developing a plan including goals and objectives, financial projections, and segmentation strategies
- Creating a marketing plan for both direct-to-consumer campaigns and physician sales
- Assess your readiness
- Get organizational commitment
- Assess market/revenue potential
- Assess clinical and financial capabilities
- Grow market share
- Develop a business plan and operating plan
- Create goals and objectives
- Develop volume and financial projections
- Determine organizational structure
- Identify and implement segmentation strategies
- Create a marketing plan
- Marketing to physicians
- Direct-to-consumer marketing
Nora F. Bass, MSN, MBA is the service line director for Orthopedics and Surgical Services for Providence Hospital in Southfield, MI. In addition to service line duties, she also has responsibility for the facilities pain clinic and research as it relates to Orthopedics and the organization's orthopedic residency program, and midlevel providers under the department of surgery. She further functions as a board member for the facilities ambulatory surgery center which is a joint venture with a group of surgeons. Bass has spent the last four years in the capacity of director, recruiting, establishing, and growing new and existing programs, and defining strategies within her areas. Initially trained as a nurse practitioner, her earlier career was more clinically focused in acute care.
Tom Comes is director of marketing and public relations for Borgess Health, Kalamazoo, MI, southwest Michigan’s largest health provider . Comes oversees all marketing and communications for Borgess Health. In his years in the agency business, Tom has worked on a variety of business-to-business, consumer, and retail accounts and most specifically health care.
John H. Froehlich is practice leader, strategic planning and marketing solutions for Thomson Reuters. With more than 30 years of healthcare experience, Froehlich has helped hospitals and health systems establish effective programs for measuring opportunity, defining strategy, planning improvement, and monitoring for sustained results. Before joining Thomson Reuters, Froehlich was principal of John Froehlich Associates. In this role, he assisted more than 100 hospitals with strategic planning and performance improvement projects, network sizing, and merger and acquisition analysis. Before starting his own firm, he served in senior management positions with large hospitals and health systems in California. In addition.
WHO SHOULD ATTEND?
Anyone who works on developing marketing strategies for neurosciences service lines, including Chief marketing officer, vice president of marketing, marketing director, communications director, director of public relations, vice president of business development, director of planning and market development, and service line leaders.
New Purchase Option–– WEBCAST ON–DEMAND
In addition to the regular CD purchase option for HealthLeaders Media webcasts, we are pleased to offer a new option: webcast on–demand. When you purchase a webcast on–demand you will be able to view the program anywhere and anytime by logging into your account on www.HealthLeadersMedia.com. It's also a perfect training tool for new staff or as a refresher for veteran staff.
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