Orthopedics and Spine: Strategies for Superior Service Line Performance

Implement and manage your orthopedic destination center

Orthopedics and Spine: Strategies for Superior Service Line Performance is a must-have resource for any organization looking to enhance patient satisfaction, streamline operations, improve profitability, manage the business, measure results, and grow market share with new or existing orthopedic service lines. Readers will receive high-level guidance and case studies to help them:

• Create a clearly defined center of excellence around patient experience
• Enhance effectiveness in the operating room and on the floor
• Promote strong physician-hospital collaboration
• Generate extraordinary word-of-mouth marketing
• Improve vendor relationships
• Develop a recognized brand
• Increase profitability

Written by orthopedic surgeon, Marshall Steele, MD, in cooperation with other service line experts, this book will help facilities maximize the orthopedic service line's success.

Orthopedics—including care for joints, spine, fractures, hand, and foot/ankle, plus sports medicine—is among today’s fastest-growing and most profitable service lines. It’s also one of the most competitive, making it essential for healthcare facilities to optimize services and the patient experience. 

Take a look at the table of contents

Chapter 1: Insights into Orthopedics Today
Chapter 2: Defining and Pursuing Excellence
Chapter 3: The Challenge of Implementation
Chapter 4: The Philosophy of Patient-Centered Care
Chapter 5: Three Keys to Structural Success
Chapter 6: Operating Room Best Practices
Chapter 7: Achieving Great Physician Relations
Chapter 8: Understanding Vendor Relationships
Chapter 9: Secrets to Extraordinary Marketing
Chapter 10: Service Line Subspecialties in Action

Who will benefit from this book?

• CEO
• President
• CFO
• COO
• Medical staff director
• Director of physician relations
• Physician leader
• Quality director
• Service line director
• Physician practice administrator
• Hospital administrator
• Marketing director

Meet the Author

Marshall K. Steele, MD, founded Marshall Steele & Associates—a service line implementation company—in Chicago in 2005. The company has now implemented over 150 Destination Centers of Superior Performance™ for joint, spine, and fracture care service lines. Previously, he was founder and president of a 16-surgeon subspecialty musculoskeletal center that included joint replacement, spine, sports medicine, foot/ankle, hand, and fracture care. In 1995, Steele created a system of care—named “Joint Camp” by one of his patients—that addressed every aspect of care from the patient and family perspective, with an accompanying structure to ensure long-term success. Over the next 10 years, he used the model to develop similar programs in surgical specialties such as spine and vascular surgery.

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