Physician-Hospital Alignment: Practical Tools and Models in Today's Economy

AUDIO CONFERENCE ON CD OR AUDIO ON-DEMAND

Sponsored by The Greeley Guide to New Medical Staff Models

presented on June 16, 2009

Strengthen physician-hospital relations to weather the economic storm and improve care.

In the face of current economic challenges, hospitals and physicians are exploring new relationships such as joint ventures, employment, and gainsharing, but deciding which arrangements to engage in is painstaking and riddled with risk. Learn how hospital leaders in the field have effectively implemented alternative financial relationships with physicians that benefit all parties and continue to improve their bottom lines.

Listen to HCPro's Physician-Hospital Alignment: Practical Tools and Models in Today’s Economy. During this 90-minute audio conference, you’ll learn about a health system’s approach to adopting various medical staff models to cultivate successful physician-hospital relationships and improve the bottom line. In addition, a hospital shares its physician-economic alignment tool, which it uses to determine how best to structure relationships with individual physicians.

This program will provide a combination of expert analysis and real-world examples to help you:

• Understand various medical staff models and how they fit in with the current economic climate
• Manage more than one type of physician-hospital relationship
• Determine the business arrangements that are right for your hospital using the physician-economic alignment tool
• Move beyond tradition and take your medical staff in an innovative direction
• Optimize relationships to ensure continued quality care for the community
• Reach a profitable middle ground when both physicians and hospitals are facing financial difficulties

Your medical staff is a critical part of your organization. Gain practical tips and strategies direct from organizations that have made it work.

LEARNING OBJECTIVES

By listening to this program, you will be able to:

1. Choose medical staff models that suit the needs of physicians, the hospital, and the medical staff
2. Demonstrate how to negotiate contracts and employment agreements that serve in the physicians’ and the hospital’s best interests
3. Manage conflicts inherent to adopting multiple medical staff models
4. Describe how to overcome leadership challenges posed by multiple medical staff models
5. Determine which relationships to engage in and which to walk away from
6. Demonstrate how to use the physician-economic alignment tool to support strategic decisions

TAKE A LOOK AT THE AGENDA

1. Medical staff models
   1. Forces driving current changes
   2. Benefits of each model
   3. Drawbacks of each model
   4. Why you should adopt more than one model
   5. Implementing and managing multiple models simultaneously
2. Iowa Health System case study
   1. Aligning hospital-physician interests
   2. Building relationships
   3. Evaluating fit
      1. When do you enter alternative arrangements, and when do you walk away?
   4. What model(s) makes sense?
      1. Negotiation tips to ensure reasonable contracts
         1. When to give into physicians’ demands and when to hold your ground?
   5. Get good legal advice
3. St. Dominic Jackson Memorial Hospital case study
   1. Using the physician economic alignment framework to make smart decisions
4. Leadership challenges that arise from emerging physician-hospital relationships
   1. Doing what is best for the hospital and physicians
      1. Balance both parties’ needs
   2. Maintaining a "team" culture
5. Q&A

BONUS TOOLS

In addition to the expertise and advice presented during this audio conference, you will receive valuable tools and takeaways, as well as a slide presentation of the program materials, including:

• Sample physician economic alignment framework
• “Strategic Medical Staff Development Planning: The Seven Rs,” from The Greeley Guide to New Medical Staff Models
• A comprehensive list of medical staff models outlined in The Greeley Guide to New Medical Staff Models

These materials are provided with PDF links.

MEET THE SPEAKERS

William K. Cors, MD, MMM, FACPE, CMSL, vice president of medical staff services, The Greeley Company. Cors is an experienced physician executive with a background that includes 15 years of clinical practice and more than 12 years of executive hospital/health system management, as well as experience as a healthcare consultant. Cors has worked extensively in all facets of medical staff affairs, operations, and development.

Bill Leaver, president and CEO, Iowa Health Systems. With more than 30 years of executive healthcare experience, Leaver was appointed president and CEO of Iowa Health System in January 2008. Prior to that, he was president and CEO of Trinity Regional Health System in Rock Island, IL, an affiliate of Iowa Health System. He also has served in several senior executive positions at St. John Hospital and Medical Center in Michigan.

Robert “Buster” Mobley, MD, ACPE, executive vice president of medical affairs and quality, St. Dominic Jackson Memorial Hospital. Mobley has spearheaded several improvement initiatives, including the development of a framework tool to help the organization make responsible, informed decisions regarding collaborative business arrangements with physicians. In addition to his decades-long private practice, Mobley has served in several medical staff leader positions, including senior vice president of medical affairs at Sisters of Charity Providence Hospitals in Columbia, SC and vice president of medical affairs at Bon Secours St. Francis Health System in Greenville, SC.

WHO SHOULD LISTEN?

CEO, COO, CFO, CMO, president of the medical staff, VPMA, medical executive committee chair/members, board members, medical staff peer review committee chair, credentialing committee chair, department chairs

AUDIO ON-DEMAND

In addition to the regular purchase options for HCPro audio conferences, we are pleased to offer another option: audio on-demand. Audio on-demand allows you to download the program and play it back at your convenience through your computer or MP3 player. Purchase a CD or audio on-demand of the program and listen when you can. It's also a perfect training tool for new staff or as a refresher for veteran staff.

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