HIPAA Changes: New Compliance Strategies for New Marketing Models
Protect your organization from penalties for HIPAA violations.
Under the Recovery Act, healthcare marketers can expect increased audits, investigations, and enforcement of HIPAA privacy regulations—along with more severe penalties for violations that could add up to fines reaching $1.5 million.
At the same time that regulations are tightening, you're branching out beyond traditional marketing avenues into new kinds of media, increasing your chances for exposure to HIPAA and Recovery Act violations. In short, there are more ways now to violate HIPAA than when it was first enacted.
Make sure all of your marketing efforts are compliant.
Listen to HealthLeaders Media and two HIPAA compliance experts to review what you need to know about HIPAA, learn about more stringent regulations of the Recovery Act, and discuss the challenges healthcare marketers face, including how to:
- Market personal health records to patients
- Manage websites, social media, and other forms of online content and marketing
- Work with members of other department that contribute online content
- Effectively use patient testimonials and first-person accounts across a variety of mediums
- And make sure your traditional marketing efforts are still compliant, too
- Current HIPAA regulations addressing marketing and fundraising and relevant Recovery Act (HITECH Act) modifications
- Recovery Act privacy and security changes that could affect your organization
- New enforcement processes
- New penalties
- New challenges
- Tips and strategies for compliance
- Scenarios & solutions
Kate Borten, CISSP, CISM, is president of The Marblehead Group, providing privacy and security assessments, regulatory compliance audits, and program development guidance to clients across the healthcare industry. Borten has more than 20 years of experience in healthcare and is the author of A Marketer's Guide to HIPAA: Resources for Creating Effective and Compliant Marketing (HealthLeaders Media).
Sandra Nunn, MA, RHIA, CHP, is the enterprise content and information manager for Presbyterian Healthcare Services, the largest healthcare provider in New Mexico. She has 18 years experience as a system director of HIM in three different healthcare organizations. A Contributing Editor at For the Record magazine, she also contributes columns on legal and IT topics to the Journal of the American Health Information Management Association.
WHO SHOULD ATTEND?
Anyone responsible for healthcare marketing, including marketing, advertising, communications, and PR directors, VPs, and professionals, chief marketing officers, advertising and PR agencies and consultants, privacy and security officers, and regulatory compliance officers.
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