Advanced Service Line Marketing: New Orthopedics Growth Strategies
Product Description:
Webcast On-Demand
Webcast presented on August 18, 2009
Purchase this show for $259 or become a HealthLeaders Media Marketing Strategy Series member and get access to this show plus 5 more for just $499!Invest your marketing dollars in the orthopedic services that make sense for your market.
Hear from expert speakers who understand how new trends in orthopedic services present unique opportunities to increase volume. Our speakers present examples of facilities that have identified the right programs for their markets, successfully branded and differentiated them, and grew market share. Learn how to use their tools and techniques to:
- Identify emerging trends and growth markets in orthopedics
- Put your marketing dollars where they’ll have the most impact
- Offer unique products and services and define a unique value proposition
- Build referral relationships with physicians and surgeons
- Brand and differentiate your services
Our speakers explain how to identify the sub-specialties that will generate the most profit, how to brand and differentiate your services for maximum effect, how to reach patients and referring physicians with both new and proven marketing tactics, and other strategies that will help you implement innovative marketing communications and targeted strategies based on your current surroundings.
AGENDA
- Marketing orthopedics service lines
- Identify and cultivate growth markets; trends driving growth in orthopedics
- Invest your marketing dollars to facilitate growth for existing and new service lines
- Offer unique products and services and define a unique value proposition
- Build channel relationships with physicians and surgeons
- Brand and differentiate your services
- Case study: Bon Secours St. Francis Health System's orthopedics services:
- Find the right niche for your organization
- Identify new sources of revenue
- Develop programs and align services
- Improve profitability
- Differentiate your program from the competition
- Q&A
FEATURED SPEAKERS INCLUDE
Karen Corrigan, president and founder of The Strategy Group™, is an experienced strategist specializing in the health industry. Corrigan provides counsel to health systems on long range strategy, competitive positioning, business growth, brand building, marketing and value innovation. Prior to the founding of TSG, she was the vice president of system development for Sentara Healthcare (Norfolk, VA), and previously held similar positions with other health systems in Virginia. Corrigan writes and speaks frequently on strategy topics in healthcare.
Bill Munley is VP of professional services and orthopedics at Bon Secours St. Francis Health System in Greenville, SC, where he has been employed for 21 years. During his tenure, he has acted as a consultant to other healthcare systems, served on editorial advisory boards of professional magazines, been a charter board member and officer of state and local organizations, and developed numerous programs in the areas of orthopedics and rehabilitation.
WHO SHOULD ATTEND?
Marketing, advertising, communications, and PR directors, VPs, and professionals; chief marketing officers, advertising and PR agencies and consultants; service line directors—especially at small hospitals; administrators, physician leaders at physician practices that specialize in orthopedics.
New Purchase Option–– WEBCAST ON–DEMAND
In addition to the regular CD purchase option for HealthLeaders Media webcasts, we are pleased to offer a new option: webcast on–demand. When you purchase a webcast on–demand you will be able to view the program anywhere and anytime by logging into your account on www.HealthLeadersMedia.com. It's also a perfect training tool for new staff or as a refresher for veteran staff.
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