Women's Health: Building a More Profitable Service Line With Existing Assets

WEBCAST ON CD OR WEBCAST ON-DEMAND

presented on December 17, 2009

Capture revenue by integrating women's services

You must expand beyond OB. You need to work within your existing budget.

Our expert speakers from WakeMed Health & Hospitals, Bon Secours Richmond Health System, and Sg2 discuss successful strategies to build a thriving service line by enhancing OB services and adding specialty services that touch women's health at every stage of life.

Learn from HealthLeaders Media's 90-minute webcast and learn how to:

• Create “touch points” to capture downstream revenue in other service lines
• Get physician acceptance for reorganization and rebranding efforts
• Maximize the patient experience from the woman's point of view through organizational redesign and integrated life programs
• Ensure smooth relationships with primary care physicians
• Understand the 10-year volume projections for women’s services

PROGRAM AGENDA

1. Current impacts on future care delivery in women’s health
   1. 10-year inpatient and outpatient volume projections for obstetrics and gynecology
2. Key growth opportunities in obstetrics and gynecology
3. Service trends in perinatology, urogynecology, gynecologic oncology, and gender-specific medicine
4. Virtual integration vs. bricks and mortar
   1. People, programs and processes
   2. Creating a vibrant women’s health service line with what you already have
5. Decision support
   1. Integrating physicians
   2. Getting C-suite support
   3. Moving initiatives forward
6. Successful and specific marketing strategies
7. Building strong primary care physician relationships
   1. Key physician concerns, challenges
8. Recruiting specialists and subspecialists
9. Focus groups and facility design
   1. Integrating preventive medicine
   2. Executive health services for women
10. Q&A

SPEAKERS

Mary Anne Graf is vice president, Women’s and Children’s Services Bon Secours Richmond Health System in Richmond, VA, where she is responsible for new business development and marketing. Graf’s personal consulting clients range from Duke University Medical Center, Texas Children’s Hospital/Baylor (Texas Medical Center), Johns Hopkins, Beth Israel Deaconess Medical Center/Harvard Medical.

Elizabeth Rice, RNC-OB, MBA is director of Women and Children's Services for WakeMed Health & Hospitals in Raleigh, NC. Rice is responsible for clinical oversight of more than 7,000 births annually for the system, its Level 4 NICU, its Pediatrics and PICU, and inpatient women's services. Her projects include planning and design of Children's Hospital scheduled to open in May 2010, and assessment and planning for women's services across the healthcare system, which includes the development of a project to build a 61-bed women's hospital.

Lisa Slama, PhD, leads Sg2’s Women’s Health Membership, which provides executives and service line leaders with information and support to build and sustain profitable women’s health programs. Prior to joining Sg2, Slama was a postdoctoral fellow at Northwestern University’s Department of Neurobiology and Physiology.

WHO SHOULD ATTEND?
CEOs, COOs, CFOs, Chief Medical Officers, physicians, board members, service line managers, healthcare marketing executives, planning and business development heads, department heads, CNOs

New Purchase Option–– WEBCAST ON–DEMAND
In addition to the regular CD purchase option for HealthLeaders Media webcasts, we are pleased to offer a new option: webcast on–demand. When you purchase a webcast on–demand, you will be able to view the program anywhere and anytime by logging into your account on www.HealthLeadersMedia.com. It's also a perfect training tool for new staff or as a refresher for veteran staff.

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