Cancer Service Line Success:  Better Coordination, Better Outcomes

Presented on March 30, 2010

This program is available on-demand though May 30, 2010.

With the number of cancer survivors anticipated to double in the next ten years, how will your organization position itself to meet the demand?

Hear from four organizations—from a community hospital to a national brand—with progressive cancer programs that are positioned to meet evolving physician and patient demands.

Purchase on-demand access to Cancer Service Line Success: Better Coordination, Better Outcomes and inthree hours get strategies from top executives from The University of Texas M. D. Anderson Cancer Center, Banner Health, Decatur Memorial Hospital, and University North Carolina Health Care System.

Participants in the program will learn how to:

• Create paths for better cancer care coordination
• Grow outpatient services and survivor care
• Assess the value of strategic partnerships to grow your cancer service line
• Manage physician alignment and specialty overlap issues

AGENDA

1. Assess the value of strategic partnerships to grow your cancer service line
   1. Analyze a strategy of national brand alignment—Development of the MD Anderson/Banner Health Cancer center
   2. Expand beyond central campus with telemedicine
   3. Create partnerships at the individual physician level
2. Explore paths to heal the fractured care streams
   1. Review oncology patient-centered care best practices      
   2. The power of having one “tumor board” meeting    
   3. Effective deployment of nurse navigators or patient care coordinators
3. Manage physician alignment and specialty overlap issues
   1. Create a master services agreement for a community hospital cancer center
   2. Assess the benefits and drawbacks of full-employment model       
   3. Close the intersections between academic and private practice
4. Grow outpatient services and survivor care
   1. Develop a sustainable survivorship program
   2. Formalize support resources
   3. Create offsite locations
   4. Explore online and community applications for your own survivor network
   5. Transition care from cancer centers back to community physicians

Note: This program is available on-demand though May 30, 2010.

SPEAKERS

Margaret Row, MD, MBA, Associate Vice President, Global Clinical Programs and Associate Professor of Internal Medicine, The University of Texas M. D. Anderson Cancer Center, Houston, TX
In 2000 Dr. Row joined the physician staff in the Emergency Center at MDACC and served as Medical Director of both the Emergency Center and the Transfer Center, and Chief of the Section of Emergency Care in the Department of General Internal Medicine, Ambulatory Care/Emergency Care. She recently led the team that successfully designed and moved the Emergency Center to the award winning 44-bed facility in May 2007.

Peter S. Fine, President & CEO, Banner Health, Phoenix, AZ
As CEO he presides over 22 hospitals in 7 states providing care to more than 234,000 patients a year. Before joining Banner Health, Fine was executive vice president and chief operating officer of Milwaukee-based Aurora Health Care, a large integrated system serving all of eastern Wisconsin.  His previous position with Aurora was president, West Allis Memorial Hospital.  Prior to Aurora, he served in several hospital leadership positions, including president and chief executive officer of Grant Hospital and senior vice president of operations at Northwestern Memorial Hospital, both in Chicago, and assistant administrator of Porter Memorial Hospital in Valparaiso, IN.

Ian B. Buchanan, MD, MPH, Associate Vice President, Oncology Service Line,
University North Carolina Health Care System, Chapel Hill, NC
Dr Buchanan currently oversees outpatient cancer services in the newly-opened N.C. Cancer Hospital.  This 320,000-square-foot facility is the new clinical home to the UNC Lineberger Comprehensive Cancer Center, which serves more than 8,500 new patient visits per year.  Dr. Buchanan has led UNC’s Core Measures reporting efforts to the Centers for Medicare & Medicaid Services before accepting a position with UnitedHealth Group where he managed development and implementation of disease management and wellness programs for some of America’s largest employers.  Dr. Buchanan returned to UNC in 2008 to assume his current role.

John W. Ridley, Executive Director, Oncology Services, Decatur Memorial Hospital, Decatur, IL
Ridley’s responsibilities include Radiation Oncology, Cancer Research, Cancer Registry, and Complementary Medicine. Under his watch, Decatur Memorial Hospital and Cancer Care Specialists of Central Illinois, the local oncology physician practice, have recently built a 56,000 square foot comprehensive cancer center. The Cancer Care Center of Decatur offers all outpatient services to Decatur and the surrounding community.

About Our Host
The University of Texas M. D. Anderson Cancer Center in Houston ranks as one of the world’s most respected centers focused on cancer patient care, research, education, and prevention and is one of only 40 comprehensive cancer centers designated by the National Cancer Institute. In 2009 Banner Health, one of the largest, nonprofit health care systems in the country, and M. D. Anderson broke ground on the M. D. Anderson Banner Cancer Center on the Banner Gateway campus in Gilbert, AZ, targeted to open in the Fall of 2011.