Neuroscience Service Lines Strategies

Webcast on CD or On-Demand

presented on April 22, 2010

Sponsored by HealthLeaders magazine

The neurosciences cover a vast field of healthcare that addresses a variety of patient needs and requires your hospital to provide a suite of sub-specialty areas of treatment. As innovations allow for increased competition, you need specific strategies to strengthen your position in the market, build brand loyalty, and differentiate yourself from the competition.

This 90-minute program—including Q&A—focuses on growth and development in the neuroscience service line through sub-specialization strategies in the major areas of care. Our experienced presenters offer their advice for growth from varying perspectives within each sub-specialty area: technology and finance, positioning and market strategy, physician relations, and real-world experiences.

Learn valuable strategies that will help you:

• Identify and target strategic segments that offer the best potential for growth
• Improve quality outcomes and decrease length of stay with neuroscience care coordination
• Align and engage physicians in neuroscience program development and clinical initiatives
• Strengthen referral patterns and physician leadership
• Build an efficient service line team

PROGRAM AGENDA

1. Neuroscience care challenges in today’s economy
1. Neuroscience trends
2. Positioning for Growth
1. Minimally- and non-invasive procedures
2. In-patient and out-patient procedures
3. Supply and demand projections
4. Specialization and its effect on patient outcomes
2. Physician alignment strategies
1. Stabilize referral patterns to weather major market shifts
2. Best practices for building your service line team
3. Mediating turf battles: Creating effective ortho-neuro teams
4. Strategic alignment: Co-management, employment, gainsharing
3. Outcomes
1. Importance and challenge of measuring outcomes
2. Surgery versus pain management
3. Hospital-physician partnerships in collecting and reporting data
4. The Cost and Economics of a COE
1. Decrease costs while increasing admission rates
2. Shared cost responsibility through alignment
3. Engaging physicians with expense data
4. Negotiating vendor contracts with physician data and feedback  
5. Q&A

SPEAKERS
Neil A. Busis, MD, FAAN, is chief of the division of neurology and director of the Neurodiagnostic Laboratory at University of Pittsburgh Medical Center Shadyside, Pittsburgh, PA, and president of Pittsburgh Neurology Center. Busis is chair of the American Academy of Neurology Medical Economics and Management Committee and a member of its Practice and Meeting Management Committees. He is a former president of the American Association of Neuromuscular & Electrodiagnostic Medicine and a member of its Website Advisory Committee.

Eula McKinney is director of the Spine Service Line at University of California-San Francisco Medical Center, overseeing strategic, business and operational initiatives. She has more than 15 years of experience in healthcare education, healthcare marketing, operations, business, and strategic development, particularly in a closed model hospital system that focuses on cost containment, patient repatriation, and operational efficiencies.

WHO SHOULD ATTEND?
CEOs, COOs, CFOs, CMOs, CNOs, CIOs, service line directors and managers, healthcare, planning and business development, physician leaders, and department heads

New Purchase Option–– WEBCAST ON–DEMAND
In addition to the regular CD purchase option for HealthLeaders Media Webcasts, we are pleased to offer a new option: webcast on–demand. When you purchase a webcast on–demand you will be able to view the program anywhere and anytime by logging into your account on www.HealthLeadersMedia.com. It's also a perfect training tool for new staff or as a refresher for veteran staff.

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