Orthopedics Service Lines Strategies

Webcast on CD or On-Demand

presented on May 28, 2010

Sponsored by Orthopedics and Spine: Strategies for Superior Service Line Performance

Specialty service lines are critical to your hospital’s success with orthopedics topping the list of must-have offerings. Three orthopedic service line experts share trends and strategies to strengthen your position in the market, reduce cost drivers, build brand loyalty, and differentiate your orthopedic services from the competition.

Join HealthLeaders Media for this 90-minute webcast, including Q&A, for this solution-focused discussion of growth and development of orthopedic service lines through sub-specialization in four major areas: joint, spine, fracture care, and sports medicine.

Participants of the program will:

PROGRAM AGENDA

1. Core elements of every successful service line
   1. Focus
   2. Leadership
   3. Performance improvement teams
   4. Processes
   5. Measuring and managing
   6. Key Orthopedic sub-specialty service lines
   1. Joints
   2. Spine
   3. Fracture care
   4. Sports
2. Joint replacement
1. Future trends
2. Specific challenges
3. Results from successful programs
4. Implementation pearls
3. Spine
1. Differences from joints
2. Outpatient programs
3. Specific challenges
4. Fracture care
1. Future trends in call coverage
2. How will you provide this service in future
5. Sports Medicine -
1. Key elements of successful programs
1. Community service
2. Access
3. Rapid recovery
2. Implementation hurdles
6. Case study of Joint Replacement Center
1. Communication to patients, family
2. Work flow in a hospital center – logistics
3. Recruitment of physicians surgeons/Implants
4. Contracts/payers
5. Technology/baseline metrics
6. Outcomes
7. Lessons learned/mistakes/corrections
7. Q&A

SPEAKERS

C. David Geier, Jr., MD, director, Medical University of South Carolina Sports Medicine (MUSC ), Assistant Professor of Orthopaedic Surgery Medical University of South Carolina. Geier created the (MUSC) program in 2005. He serves on both the Public Relations and Technology Committees for the American Orthopaedic Society for Sports Medicine, the Sports Medicine Evaluation Subcommittee for the American Academy of Orthopaedic Surgeons, and the Medical Aspects of Sports Committee for the South Carolina Medical Association.

Marshall K. Steele, MD, founded Marshall Steele and Associates—as an implementation rather than a consulting company—in Chicago in 2005. The company has implemented 75 Destination Centers of Superior Performance in joint and spine surgery. Prior, he was founder and president of a 16-surgeon subspecialty Musculoskeletal Center that included joint replacement, spine, sports medicine, foot/ankle, hand, and fracture care. In 1995, Dr. Steele created a system of care—named “Joint Camp” by one of his patients—that addressed every aspect of care from the patient and family perspective and created a structure that would ensure long term success. Over the next 10 years he used the model to develop similar programs in surgical specialties such as spine and vascular.

Diana Hendel, PharmD, chief executive officer of Long Beach Memorial Medical Center and Miller Children’s Hospital Long Beach, CA., the second largest community-based teaching hospital in the West.  Long Beach Memorial’s Orthopedics Department is one of Southern California's most respected. The physicians, nurses and employees have been recognized for their excellence in delivery of health care services by being named one of "America's Best Hospitals" by U.S. News & World Report magazine three years in a row. The MemorialCare Joint Replacement Center takes most patients in need of hip and knee replacements through surgery and into rehabilitation, while promoting wellness and an active hospital stay – an average hospital stay is two to three days.Over the past 20 years, Hendel has held leadership positions on all the MemorialCare campuses and has received MemorialCare’s prestigious “Living Out Leadership Award” in 2006. Hendel also has more than 10 years of teaching experience.

WHO SHOULD ATTEND?
CEOs, COOs, CFOs, CMOs, CNOs, CIOs, service line directors and managers, healthcare, planning and business development, physician leaders, and department heads

New Purchase Option–– WEBCAST ON–DEMAND
In addition to the regular CD purchase option for HealthLeaders Media Webcasts, we are pleased to offer a new option: webcast on–demand. When you purchase a webcast on–demand you will be able to view the program anywhere and anytime by logging into your account on www.HealthLeadersMedia.com. It's also a perfect training tool for new staff or as a refresher for veteran staff.

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