August 19, 2010: Women's Health Service Line, UNC, Chapel Hill, NC
Product Description:
HealthLeaders Media Rounds Webcast
Women’s Health Service Line: Strategies for Development and Coordination
Presented on August 19, 2010
1:00 p.m. - 4:00 p.m. (Eastern)
12:00 p.m. - 3:00 p.m. (Central)
11:00 a.m. - 2:00 p.m. (Mountain)
10:00 a.m. - 1:00 p.m. (Pacific)
Many hospitals are investing with the oft-cited statistic in mind that women make 80% of a family's healthcare decisions. A happy mother, they say, can fuel growth in other service lines by sticking around for pediatric care or referring her parents for cardiovascular care or returning later in life for bone and joint services.
Some hospitals are capitalizing on women's influence on these other services by broadening their women’s health service line to include much more than obstetrics. Women's health is becoming a cross-departmental service line that distinguishes clinical gender differences in many areas, including heart care, orthopedics, and oncology. That approach is the future of the service line.
Join us from UNC Health Care System on August 19 for Women’s Health Service Line: Strategies for Development and Coordination from 1:00–4:00 p.m.(ET). This extended three-hour webcast includes a live roundtable discussion–including interactive Q&A–with successful strategies and lessons learned from top executives at UNC Health Care System, Bon Secours Richmond Health System, and Methodist Women's Hospital.
Participants in the program will learn how to:
- Manage the unique needs of women’s health as a population
- Structure and realign women’s health services for maximum effectiveness
- Identify high growth areas
- Implement marketing techniques unique to women’s health
AGENDA
1:00–1:30: Strategy overview with William L. Roper, MD, MPH, Dean of the University of North Carolina School of Medicine, and Vice Chancellor for Medical Affairs and CEO of the UNC Health Care System
1:30–2:45: Live Roundtable Featuring Peer Experts from UNC Health Care System, Bon Secours Richmond Health System, and Methodist Women's Hospital
- Manage the unique needs of women’s health as a population
- Build the fundamentals of a sound gender-based medicine program
- Structure and realign women’s health services for maximum effectiveness
- Review the structure of an OB-GYN physician management organization
- Focus on women’s population health management, including a case study of a statewide perinatal quality collaborative
- Use healthcare information technology to create virtual alignment
- Multidisciplinary care team in women’s health
- Identify high growth areas
- Minimally invasive surgery, urogynecology and complex OB
- Capturing downstream revenue and other services
- Nurturing patient engagement with women
- Building a hospital made for women
- Messaging to women for a lifetime of care
- Reinventing the women’s health patient experience
2:45-3:00: Break
3:00-3:30: Interactive Q&A
3:30–4:00: 4 Steps to Take Now
SPEAKERS
William L. Roper, MD, MPH, dean of the University of North Carolina (UNC) School of Medicine, and Vice Chancellor for Medical Affairs and CEO of the UNC Health Care System
Previously, Dr. Roper was dean of the UNC School of Public Health. Prior to his time at UNC, he served as senior vice president of Prudential HealthCare, director of the Centers for Disease Control and Prevention, and administrator of the Health Care Financing Administration.
Dr. Roper is a member of the Partnership for a Healthier America board of directors and chairman of the board of directors of the National Quality Forum.
Mary Anne Graf, Vice President, Women’s & Children’s Services Bon Secours Richmond Health System, Richmond, VA.
Graf is responsible for new business development and marketing. Graf’s personal consulting clients range from Duke University Medical Center, Texas Children’s Hospital/Baylor (Texas Medical Center), Johns Hopkins, Beth Israel Deaconess Medical Center/Harvard Medical.
Nancy C. Chescheir, MD, Professor, Assistant Dean for Academic Affairs for Special Projects, UNC Health Care, Chapel Hill, NC
Dr. Chescheir is a clinical professor of obstetrics and gynecology and a maternal-fetal medicine specialist. She has served in multiple administrative roles, including the chair of obstetrics and gynecology at Vanderbilt University School of Medicine, acting chair at UNC School of Medicine, Associate Dean for the Curriculum at UNC.
Daniel L. Clarke-Pearson, MD, Chair, Robert A. Ross Distinguished Professor, UNC Health Care, Chapel Hill, NC
With more than 18 years of professional experience, Dr. Clarke-Pearson’s research is recognized internationally. Dr. Clarke-Pearson has published over 180 peer reviewed publications and over 50 book chapters. He has co-authored two textbooks of gynecology. He is a member of the American College of Obstetricians and Gynecologists, the American College of Surgeons, the Society of Gynecologic Oncologists, the American Gynecologic and Obstetrical Society, the Gynecologic Oncology Group, and the Society of Pelvic Surgeons.
Sue Korth, PhD, BSN, RN., Vice President and COO, Methodist Women's Hospital, Omaha, NE
Dr. Korth has more than 20 years of clinical and medical management experience, which includes five years as a clinical supervisor in high risk OB/GYN at Methodist Hospital in the early 1980s. As the top administrator for the 116-bed facility, Dr. Korth oversees construction, implementation of services and the hiring of additional personnel.
About Our Host
UNC Health Care is a not-for-profit integrated health care system, owned by the State of North Carolina and based in Chapel Hill. It provides high quality patient care, educates health care professionals, advances research and provides community service. UNC Health Care is also affiliated with the UNC School of Medicine, giving it a powerful pathway for moving research from laboratories to patient care settings quickly. Each year, UNC Health Care cares for more than 31,000 patients from all 100 counties in North Carolina and several surrounding states.
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