Women's Health Strategies for Service Line Growth and Quality
Product Description:
HealthLeaders Media Rounds: Live Webcast from Bon Secours Richmond Health System
Women’s Health Strategies for Service Line Growth and Quality
Presented on September 15, 2011
12:00–3:00 pm (ET)
11:00–2:00 pm (CT)
10:00 am–1:00 pm (MT)
9:00 am–12:00 pm (PT)
The women’s health service line is a foundation of your care and a key draw for family healthcare decision-makers. Yet it is also the most complicated service line to run and most challenging revenue generator. Fortunately, this service line holds payoffs for downstream revenue and opportunities for integration, quality, and customer loyalty.
Hosted live on-site at Bon Secours with invited guest Geisinger Health System, join HealthLeaders Media for solutions, interactive Q&A, and strategies to:
- Prioritize women’s health in a rapidly changing health system marketplace
- Explore new downstream revenue possibilities and maximize margin in women’s health
- Integrate private practice physicians into the quality conversation
- Earn long-term loyalty throughout a women’s lifetime of healthcare needs
- Apply lessons learned from Geisinger Health System’s ProvenCare® perinatal program
AGENDA
12:00 p.m.–1:15 p.m. (ET) Bon Secours: Laying the Foundation for the Future
Mary Anne L. Graf, Vice President, Women's & Children’s Services, Bon Secours Richmond Health System
Michael A. Spine, Senior Vice President, Business Development, Bon Secours Richmond Health System
- Focus on the women’s health services market
- Building loyalty among women
- Branding and marketing OB services
- Women’s services revenues and margin
- Current market forces and future opportunities
- Women’s health services best practices
- Physician and clinical integration
- Creating a strategic quality plan
- Focus on the continuum of care
1:15 p.m.–1:30 p.m. Break
1:30 p.m.–2:30 p.m. Creating Value by Redesigning Healthcare Systems: The Geisinger Experience
Harry O. Mateer Jr., MD, FACOG, Director of Obstetrics and Gynecology, Geisinger Health System
Ruth Nolan, PhD(c), RNC, Vice President of Operations, Women’s Health Service Line, Geisinger Health System
- Geisinger Health System’s ProvenCare© Perinatal Program
- Patient education and staff buy-in
- Standardized care and best practices
- Clinical outcomes and financial results
2:30 p.m.–3:00 p.m. Interactive Q&A
Agenda subject to change.
SPEAKERS
Mary Anne Lappin Graf, Vice President, Women's & Children’s Services, Bon Secours Richmond Health System, Richmond, VA
With more than 30 years of experience in healthcare, Graf is responsible for new business development and marketing for women’s and children’s services at Bon Secours Richmond (VA) Health System. Her areas of expertise include organizational change and innovation, market-driven program design, business development, and marketing. Prior to joining Bon Secours, she founded the consultancy Health Care Innovations and HCI Market Research Group. Her personal consulting clients include Duke University Medical Center, Texas Children's Hospital/Baylor (Texas Medical Center), Johns Hopkins, and Beth Israel Deaconess Medical Center/Harvard Medical.
Michael Spine, Senior Vice President, Business Development, Bon Secours Richmond Health System, Richmond, VA
Spine’s responsibilities include the oversight of the development of product service lines, the strategic quality plan, the planning department, and the department of Marketing and Public Relations for Bon Secours Virginia. Spine joined Bon Secours Richmond in 2000 after seven years in Planning and Business Development for a Catholic health system in Louisville, KY. He received a Master of Arts in Sociology from the University of Louisville in 1991 and a Master of Health Administration from the University of Minnesota in 2006.
Ruth Nolan, PhD, RNC, Vice President of Operations Women’s Health Service Line, Geisinger Health System
Nolan also serves as an adjunct faculty member for Pennsylvania College of Technology and the Thomas Jefferson University. Honors she has recently received include the 2004 Nightingale Award of Pennsylvania in Nursing Administration and being selected as one of the top 100 people in business in 2005 by Pennsylvania Business Central. Most of Nolan’s practice has been in perinatal and women’s health nursing within acute care settings. She frequently presents at local, state, and national conferences on a variety of topics, including quality and performance improvement and health information application and management.
Nolan holds a Master of Nursing from the Pennsylvania State University in State College, and is pursuing a Doctorate degree in Nursing from Pennsylvania State University. She is certified in Inpatient Obstetrics through ANCC.
Harry O. Mateer Jr., MD, FACOG, Director of Obstetrics and Gynecology, Geisinger Health System
Mateer joined Geisinger Health System in 1999, became director of obstetrics in 2009, and director of clinic in 2010. Mateer earned his Medical Doctorate at Jefferson Medical College of Thomas Jefferson University, Philadelphia, PA, and completed his residency at The Reading Hospital and Medial Center, Reading, PA.
Mateer is board certified through the American Board of Obstetrics and Gynecology. He is a fellow of the American College of Obstetricians and Gynecologists and a diplomat of the American Board of Obstetrics and Gynecology.
Hosted by
Bon Secours Virginia (BSV) is the fourth largest and only faith-based health system in Virginia, which is comprised of Bon Secours Richmond and Bon Secours Hampton Roads. Bon Secours Virginia includes seven award-winning hospitals: four in Richmond (Bon Secours St. Mary’s Hospital, Bon Secours Memorial Regional Medical Center, Bon Secours Richmond Community Hospital and Bon Secours St. Francis Medical Center) and three in Hampton Roads (Bon Secours DePaul Medical Center, Bon Secours Mary Immaculate Hospital and Bon Secours Maryview Medical Center). BSV brings together a network of hospitals, primary care practices, ambulatory care sites and continuing care facilities to provide quality health care services to thousands of Virginians. The not-for-profit Catholic health system employs more than 11,000 people, 7,200 in Richmond and 4,000 in Hampton Roads. Bon Secours Virginia hospitals offer a full-range of services including cardiac, women’s, children’s, orthopedics, oncology, neurosciences and surgery.
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